Virtual Reality Among Olympics-Related Media Options
Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an online video series featuring Olympians and YouTube personality Flula Borg are just a few of the case study examples of Olympics-themed content that have been curated by Berlin-based research and consulting company Vast Media.

“Vive Rio: Heroinas” is a VR app from Spanish pubcaster RTVE Lab and Madrid communications company inMediaStudio that launched July 20. It provides viewers with a 360-degree peak at how some of Spain’s top female athletes train for the Olympics. It’s available for Android and iOS mobile devices, as well as HTC Vive, Oculus Rift and Samsung Gear VR headsets. There is also a dedicated website. Included in the five 3- to 4-minute VR segments are Spain’s rhythmic gymnastics team, synchronized swimmers Ona Carbonell and Gemma Mengual, canoeist Maialen Chourraut, women’s rugby sevens team, and equestrian Beatriz Ferrer-Salat.

RTVE Lab and inMediaStudio weren’t the only international broadcaster to take a 360-degree, virtual reality take on the Olympics: the BBC launched its “BBC Sport 360” service early on, offering on-demand, VR, 360-degree coverage of selected Olympic events, via dedicated apps for the Samsung Gear VR and iOS and Android devices.

BBC promised approximately 100 hours of live Olympic coverage in VR, with as many as four camera angles, and daily, 360-degree highlights of events, including boxing, gymnastics, fencing, diving, and more. (…)

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