The Stalking Dead: Fox and RTL2's social TV campaign in Germany

As season six of “The Walking Dead” returned to AMC on October 11, 2015, the zombie-fever also reached Germany. German broadcaster RTL2 premiered the fifth season on October 31st, after airing a marathon of all previous four seasons, German pay-TV channel FOX showed the first episode of the sixth season on October 12th, only 24 hours after the debut on US television. To promote their zombie-infected programming, the two networks teamed up to launch the extensive online and social media marketing campaign ‘The Stalking Dead’, which was developed by Berlin-based creative agency DOJO. …

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