Which networks and shows are innovating in social TV right now?
Game of Thrones: Roast Joffrey Social Event (HBO, USA)
HBO launched a special community event on its second-screen platform HBO Connect on December 12, 2013. Fans of “Game of Thrones” were invited to a so-called internet roast to lampoon King Joffrey Baratheon – a main character of the drama. He is one of the most hated fictional characters in TV history. In 2013 only, more than 30,000 Tweets with his name and the word “hate” were posted. […]