Call us or send an Email +49 30 61650858|info@vast.media

Mr. Robot – USA Network’s fan art activation and sweepstakes

Mr. Robot - USA Network's fan art activation and sweepstakes

In USA Network’s award-winning hacker drama “Mr. Robot”, May 9 is a history-making date since it was the day of the so-called ‘Five/Nine Hack’, when the hacker group fsociety canceled all consumer debt by destroying the data of one of the world’s largest corporations and threw the world into chaos. […]

May 17th, 2018|Tags: , , , , , |

Virtual Reality Storytelling – Spotlight on selected experiences

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

Virtual Reality Storytelling – Spotlight on selected experiences

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]

Virtual Reality Storytelling

Virtual Reality Storytelling

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. Hence, virtual reality has become a popular means to tell stories and bring the world closer to audiences. […]

February 7th, 2017|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

C21Media’s FutureMedia: VAST MEDIA talk about marketing Mr. Robot and host the panel “Social Etiquette”

C21Media's FutureMedia: VAST MEDIA talks about marketing Mr. Robot and host the panel "Social Etiquette"

Attending C21Media’s FutureMedia? Don’t Miss Our Two Sessions:
Marketing Mr. Robot
Social Etiquette

C21Media is hosting their annual FutureMedia conference on Wednesday, November 30, 2016 at Picturehouse Central in the heart of London’s West End.
VAST MEDIA will present a case study on Mr. Robot’s marketing initiatives and host the panel “Social Etiquette”, which will focus on original storytelling through social platforms. […]

Mr. Robot: engage in between episodes with 1.51exfiltrati0n game

Mr. Robot: engage in between episodes with 1.51exfiltrati0n game
Fans of “Mr. Robot” are now provided with even more content to engage with in-between the episodes of the current season.

On August 17th, NBCUniversal, in association with Telltale Games, released an official mobile game for the series. It was developed by Night School Studio and is available for iOS and Android devices for $2.99. The game’s name follows the series’ episode naming scheme. While the episodes’ names are all formatted like computer files (such as “eps1.0_hellofriend.mov”), the game is called ‘Mr. Robot: 1.51exfiltrati0n.ipa’ on the App Store and ‘Mr. Robot:1.51exfiltrati0n.apk’ on Google Play, referencing the iOS and Android app file formats. […]

August 24th, 2016|Tags: , , , , , , |

Marketing Mr. Robot

Marketing Mr. Robot

Originally published at C21 Media

Nicole Greiner, research analyst at VAST MEDIA, explores USA Network’s launch of the second season of “Mr. Robot” – the first in a new monthly series of articles from VAST MEDIA, tracking digital content marketing innovations in partnership with C21‘s FutureMedia.

After launching in June last year, hacker drama “Mr. Robot” quickly became USA Network’s signature show, redefining the cabler and forging a new path for its original dramas. And while the series has been a hit among viewers and critics alike, its clever and unexpected marketing has also received widespread acclaim.

“Mr. Robot’s” ongoing marketing campaign is as radical and as much a dramatic departure from regular efforts as the show itself. It impressively shows how broadcasters can build a devoted audience of hardcore fans by targeting not the masses, but rather a niche demographic that can identify with the themes and ethos of the show. […]

Suits: Gather the Evidence on Instagram

Suits: Gather the Evidence on Instagram
On January 27th, drama series “Suits” returned to USA Network for the second half of its fifth season (and tonight there is a new episode). Following the episode, USA Network gives fans the opportunity to get an advanced sneak peek at the next episode. […]

February 10th, 2016|Tags: , , , , , |

Person of Interest, Colony & Shadowhunters: the best of today’s social TV

Person of Interest, Colony & Shadowhunters: the best of today's social TV
Social, mobile, VR … discover January’s best social TV activations

PERSON OF INTEREST: #POICALL 2016 (TF1, FRANCE)

Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on MYTF1.fr, for the chance to be featured in one of the upcoming episodes and win series-related prizes. […]

Colony by USA Network: a new interactive experience

Colony by USA Network: a new interactive experience
Gearing up for the premiere of its upcoming original series “Colony”, which centers around a family’s struggle to live in an occupied Los Angeles, USA Network set up the interactive website colonytv.com. […]

December 28th, 2015|Tags: , , , , |

Meerkat vs. Periscope – TV’s best uses of the two competing mobile streaming apps

Meerkat vs. Periscope - TV's best uses of the two competing mobile streaming apps

How can broadcasters embrace the two competing mobile streaming apps? Discover best practices to date. […]