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Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

Before the Nov. 8 election, MTV and Viacom NEXT launched the virtual reality art show “Open Your Eyes”, which featured digital art that had been created using Google’s 3D painting program Tilt Brush. Part of MTV’s “Elect This” campaign, many of the experiences had a political bent, covering gun control, rape culture and racism. The 3D models are showcased on VR and 3D publishing platform Sketchfab, which can be viewed on Samsung Gear VR, HTC Vive, Oculus Rift and Google Cardboard. […]

The Walking Dead – The live game on Facebook

The Walking Dead - The live game on Facebook
For the new season of “The Walking Dead” FOX and RTL II (pay TV channel FOX premiered season 7 on October 24; RTL II starts airing the sixth season on November 5, 2016), the channels teamed up for the first ever interactive live game on Facebook. On November 2nd and 4th, fans of the series are called upon to visit the channel’s Facebook pages to witness two YouTube stars being attacked by zombies. By using the Facebook reaction buttons, viewers could influence the happenings in real time and help the YouTubers escape. In addition, they had the chance to win 5,000€. […]

Fear The Walking Dead: create your own Snapchat-style story

Fear The Walking Dead: create your own Snapchat-style storyAs a part of its extensive marketing push for “Fear The Walking Dead‘s” season two premiere on April 10th, AMC introduced ‘Fear Stories’, an interactive campaign that awards fans with personalized videos recapping their alleged trips to the infected city of Los Angeles, the setting of the series. […]

The Stalking Dead: Fox and RTL2’s social TV campaign for The Walking Dead

The Stalking Dead: Fox and RTL2's social TV campaign in Germany

As season six of “The Walking Dead” returned to AMC on October 11, 2015, the zombie-fever also reached Germany. German broadcaster RTL2 premiered the fifth season on October 31st, after airing a marathon of all previous four seasons, German pay-TV channel FOX showed the first episode of the sixth season on October 12th, only 24 hours after the debut on US television. […]

December 3rd, 2015|Tags: , , , , , , , |

#GreatestDayInTVEver, The Walking Dead & Blindspot: Today’s Best Social TV

#GreatestDayInTVEver, The Walking Dead & Blindspot: Today’s Best Social TV

HBO’s milestones, AMC’s zombies & NBC’s tattoos all feature in this latest round-up of social TV excellence!

Greatest Day in TV Ever (HBO, USA)
To pay tribute to some of the highlight moments of its original shows, HBO encouraged fans to share their all-time favourite viewing experiences across Twitter and Facebook using the dedicated hashtag #GreatestDayInTVEver. A few days after the call to action, on September 26, 2015, HBO released a 24-hour-long fan-generated playlist on its standalone streaming service HBO Now to present viewers with the greatest day in TV history. […]

October 23rd, 2015|Tags: , , , , , , , , , , , , |

Fear The Walking Dead: #PréparezVousACourir

Fear The Walking Dead: #PréparezVousACourir

In anticipation of the premiere of the “The Walking Dead” prequel and companion series “Fear the Walking Dead” on August 23, 2015, French pay-TV channel CANAL+, in partnership with fitness app Runtastic, launched the promotional campaign ‘#PréparezVousACourir‘ (‘Prepare to run’). Claiming to give viewers a ‘good reason to run’, the campaign kicked off with an outdoor stunt in Paris and encourages users to engage in their own anti-zombie workout through the Powersong ‘The Song Of Fear’.  […]

The Voice, Black Sails and The Walking Dead: Today’s Best Social Activation Campaigns


Find out how the most popular shows are engaging fans with thrilling social media campaigns:


The live shows of the local adaptation of the singing competition “The Voice” started airing at the end of 2014. To engage fans, German broadcasters ProSieben and Sat.1 teamed up with Twitter and Idolcard to provide fans with personalized digital autograph cards of their favorite coaches. The initial launch of the social campaign was promoted in a Vine video and on the show’s website. […]

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

Social TV initiatives and Second Screen extensions

An article by Philippe Khattou – featuring Second Screen extensions and Social TV initiatives of shows such as The Walking Dead, Fringe, American Horror Story and The Voice etc. – based on our TV@WEB Database. […]