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Smart Screen Round-Up: “Better Call Saul” Trivia, a “Genius” Chatbot

Smart Screen Round-Up: "Better Call Saul" Trivia, a "Genius" ChatbotHere’s a run-down of best-of-April Smart Screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]

Better Call Saul: Saul in the mind

AMC’s critically acclaimed Breaking Bad prequel Better Call Saul tells the story of criminal lawyer Jimmy McGill, the man who eventually becomes Saul Goodman and the lawyer of Walter White.

While the promotion for the show’s first two seasons mainly revolved around Jimmy, AMC seized a unique opportunity for the show’s third season, which premiered on April 10: the return of iconic villain Gus Fring and his fictional fast-food chain Los Pollos Hermanos, both of which fans are very familiar with from Breaking Bad.

The Los Pollos Hermanos experience

Drug lord Gus Fring and his fast-food restaurant chain Los Pollos Hermanos, which is mainly a front for money laundering and illegal activities, first appeared in the second season of the original series. […]

April 27th, 2017|Tags: , , , , , , , , |

Netflix’s Flixtape, Game of Thrones & MTV VMAs: Today’s best digital activations

Netflix's Flixtape, Game of Thrones & MTV VMAs: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV digital activations? Find out in our latest round-up

Flixtape (Netflix, USA)
In mid-July 2016, streaming service Netflix launched the ‘Flixtape’ generator, which allows users to create custom sharable playlists filled with Netflix content. The initiative is a nostalgic homage to mixtapes. To create a ‘Flixtape’, users need to visit a dedicated microsite and first choose a name for the digital tape. The name should relate to the type of content that can be chosen in the next steps. The generator then suggests three Netflix titles to include in the ‘Flixtape’ based on the name chosen. However, users can customize its content and remove and add titles that Netflix offers. A total of six titles can be added to the playlist. […]

Game of Thrones, American Idol & Mr Robot: Today’s Best Social TV

Game of Thrones, American Idol & Mr Robot: Today’s Best Social TV, by VAST MEDIA

What shows are raising the social TV bar? Here are 3 campaigns you should have a look at!

Game of Thrones: #GOTWAR 2015 (Canalsat, France)
In anticipation of the fifth season of Game of Thrones, which premiered in France on April 13, 2015, French Pay-TV operator Canalsat again launched a Twitter-based ‘#GoTWar’ (designed and produced by Bigger than Fiction). From April 1 to 4, fans could join one of four armies and then participate in the daily Twitter battles taking place between 12 and 4 pm for the chance to win tickets for a private advanced screening of the first episode of season 5 on April 9. To enter the sweepstakes, fans had to write at least one Tweet including the channel’s Twitter handle @Canalsat, the hashtag #GoTWar and the hashtag of the army they wanted to join – #ArméeStark, #ArméeBaratheon, #ArméeLannister or #ArméeTargaryen (the four main houses fighting for the Iron Throne in the series). All tweets and retweets with an army’s hashtag added one soldier to that army. […]