Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.
The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]
Here are three of the most innovative social TV campaigns around. Have a look!
Tyrant: Recap Mural on Instagram (FX, USA)
In anticipation of the season two premiere of geopolitical drama Tyrant on June 16, 2015, FX teamed up with American mobile game developer Ludomade to launch a “Recap Mural” on Instagram on May 20. Next to providing users with full episode recaps of season one, the mosaic mural, which is to be viewed horizontally, also contains a video teaser from the upcoming second season. Tyrant tells the story of Bassam “Barry” Al Fayeed, the younger son of the dictator of a war-torn nation in the Middle East, who ends a self-imposed 20-year exile to return to his homeland accompanied by his American wife and children. […]