Person of Interest, Colony & Shadowhunters: the best of today's social TV
Social, mobile, VR … discover January’s best social TV activations


Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on, for the chance to be featured in one of the upcoming episodes and win series-related prizes. […]