What shows are raising the social TV bar right now?
GRACEPOINT: SUSPECT EVERYONE (FOX, USA)
For their new crime drama series Gracepoint, which premiered on October 2, 2014, FOX launched the accompanying website ‘Suspect Everyone’. During and after the episodes, fans are called upon to vote on who they suspect to have killed twelve-year-old Danny Solano, the murder victim from the first episode. The website is powered by Spredfast. Before voting on the characters they suspect to have killed Danny Solano, users can review the available information and evidence concerning the murder including a video with footage from the respective episode and interviews with the cast of the series. […]
Football has never been so social!
Discover in this exclusive white paper how social platforms, apps and TV broadcasters are playing a leading role in driving the conversation around the FIFA World Cup.
During this year’s FIFA World Cup 2014 in Brazil, social platforms take a leading role in driving the conversation around the tournament and are also having a great impact on TV broadcasters’ coverage of the event. […]
Three more best-in class examples of social TV:
The Voice: #VoiceTailgate Social Pre-Show (NBC, USA)
In late April, NBC introduced the social TV pre-show #VoiceTailgate for its music show, The Voice. The pre-show is set up as a social media party for contestants, coaches and well-known guest artists such as Gwen Stefani and other celebrities.
Fans who like to join the party can follow the events on Twitter, Vine, Snapchat, Pinterest, Tumblr, Instagram and Facebook with the hashtag #VoiceTailgate. During the event, exclusive photos and videos and performances of attending guests are posted. Additionally, NBC installed a Vine-featured video room in which a 360 degree swivel was installed to take short videos of attendants and post them directly on Vine. […]
ABC is looking for new stars for Rising Star via Instagram
In preparation for the highly anticipated premiere of “Rising Star”, American network ABC launched an social activation Instagram campaign that lets aspiring singers audition for the show via Instagram. The originally Israeli format recreates the traditional singing competition by letting the audience vote for the winner in real time using the show’s dedicated second-screen app. […]
In February 2014, ARTE and German public broadcaster BR launched the interactive platform 24hjerusalem.tv for its transmedia project and 24-hour long documentary “24h Jerusalem”. The platform features complementary second screen content. On April 12, the program will air online, on ARTE (both in France and Germany), BR and the Norwegian channel NRK. Six days later, it will be broadcast on the Finnish channel YLE. “24h Jerusalem” was filmed in April 2013 by about 70 film crews from Europe, Israel and Palestine. It is a documentary about 24 hours in the city of Jerusalem and the daily lives of its citizens. […]
Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows? […]
Which networks and brands are best leveraging social TV right now? Experts VAST MEDIA share the latest:
MODERN FAMILY: MOFY NATION (USA NETWORK, USA)
In anticipation of their Modern Family premiere on September 24, 2013, USA Network, which has acquired the syndication rights to ABC’s comedy back in 2010, launched “MOFY Nation“, a central digital hub for Modern Family, for fans who want to engage with the show. The network airs the first four seasons of Modern Family five nights a week.
‘MOFY’ stands for “Make Our Family Yours” and is the network’s acronym for fans of the series. They are encouraged to become testimonials for the show by uploading photos of themselves or family members who have been inspired by the show and its characters. The photos are featured on a fan collage, the website’s front page and some of them may even be featured on-air. Other features on the website include a meme generator as well as the option to officially join the ‘MOFY Nation’ and to “declare allegiance”. The website also hosts a RebelMouse social wall where fans can follow the discussion about the show on various social networks. […]
MIPCOM 2013: Second Screen Workshop shares best practices – “A tease of interactivity” on social or with automatic-content recognition apps “can help extend the brand experience”
How do producers use the second-screen to reinforce and add to their storytelling?
VAST MEDIA‘s founder and managing director, Matthias Puschmann, introduced this multi-part workshop with a few second screen best practices. […]
Few shows have benefitted from as many ground-breaking beyond-TV activations as HBO’s fantasy series Game of Thrones. Here they all are!
Before being a television drama, Game of Thrones is a unique narrative world. This world exists for the sole purpose of being explored by readers (first) and viewers (afterwards). […]