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The Voice and Phillips Hue team up to control your lighting

The Voice and Phillips Hue team up to control your lighting
“The Voice of Germany” teamed up with Philips Hue in order to enhance the viewers’ watching experience by turning their homes into a dynamic light show consistent with the stage show

In this year’s season of “The Voice of Germany” on ProSieben and Sat.1, which premiered on October 20th, Philips is one of the major sponsors. They provided their Philips Hue lightbulb technology to enhance the watching experience for viewers. The newly updated “The Voice of Germany” app now has an integrated feature that allows the lighting of the bulbs to change color in accordance to the events on the show. […]

November 30th, 2016|Tags: , , , , , , , , , , |

The Voice, Black Sails and The Walking Dead: Today’s Best Social Activation Campaigns


Find out how the most popular shows are engaging fans with thrilling social media campaigns:


The live shows of the local adaptation of the singing competition “The Voice” started airing at the end of 2014. To engage fans, German broadcasters ProSieben and Sat.1 teamed up with Twitter and Idolcard to provide fans with personalized digital autograph cards of their favorite coaches. The initial launch of the social campaign was promoted in a Vine video and on the show’s website. […]

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

Millionärswahl – Social TV & Crossmedia Case Study

In mid-October 2013, ProSiebenSat.1 announced a new type of casting show that directly connects social networks with a TV show. “Millionärswahl – Demokratisch reich werden” (Millionaire voting – get rich democratically) will premiere on TV sometime in January 2014 and will be produced by Brainpool.

The distinctive feature of this crossmedia event is the voting process as there are no judges. Instead, the candidates decide amongst themselves who will make it to the next round and will become a millionaire in the end. In order to convince the others to vote for them, the candidates can e.g. show a talent or present a business idea or charity cause worth supporting. […]

October 29th, 2013|Tags: , , , , |

Modern Family, Big Brother live hubs & Crazy Beaches Twitter voting: Today’s Best Social TV


Which networks and brands are best leveraging social TV right now? Experts VAST MEDIA share the latest:


In anticipation of their Modern Family premiere on September 24, 2013, USA Network, which has acquired the syndication rights to ABC’s comedy back in 2010, launched “MOFY Nation“, a central digital hub for Modern Family, for fans who want to engage with the show. The network airs the first four seasons of Modern Family five nights a week.

‘MOFY’ stands for “Make Our Family Yours” and is the network’s acronym for fans of the series. They are encouraged to become testimonials for the show by uploading photos of themselves or family members who have been inspired by the show and its characters. The photos are featured on a fan collage, the website’s front page and some of them may even be featured on-air. Other features on the website include a meme generator as well as the option to officially join the ‘MOFY Nation’ and to “declare allegiance”. The website also hosts a RebelMouse social wall where fans can follow the discussion about the show on various social networks. […]

MIPCOM 2013: Second Screen Workshop Shares Best Practices

MIPCOM 2013: Second Screen Workshop

MIPCOM 2013: Second Screen Workshop shares best practices – “A tease of interactivity” on social or with automatic-content recognition apps “can help extend the brand experience”

How do producers use the second-screen to reinforce and add to their storytelling?
VAST MEDIA‘s founder and managing director, Matthias Puschmann, introduced this multi-part workshop with a few second screen best practices.  […]

Digital TV Brand Extensions – exclusive white paper for MIP

Digital TV Brand Extensions – exclusive VAST MEDIA white paper

Discover a selection of 15 digital TV brand extensions created by broadcasters around TV shows during the past 3 months.

There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. […]