Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.
The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]
Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]
Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR
2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. Hence, virtual reality has become a popular means to tell stories and bring the world closer to audiences. […]
Here’s a run-down of recent rirtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.
- A&E and VR production company VOKE teamed up Dec. 11 to broadcast the 22nd annual “Critic’s Choice Awards” live in virtual reality, with both the red carpet event and awards show available for owners of the Oculus Rift and Samsung Gear VR. The virtual reality presentation offered viewers the ability to switch between camera angles during the event. On the dedicated VR headsets, the experience required owners of the Rift and Gear VR to download the VOKE VR app, however A&E made sure smartphone owners and online viewers could watch a 360-degree version via its app.