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Person of Interest, Colony & Shadowhunters: the best of today’s social TV

Person of Interest, Colony & Shadowhunters: the best of today's social TV
Social, mobile, VR … discover January’s best social TV activations


Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on, for the chance to be featured in one of the upcoming episodes and win series-related prizes. […]

American Idol, Germany’s Next Topmodel & Person of Interest: Today’s Best Social TV

American Idol, Germany's Next Topmodel & Person of Interest: Today's Best Social TV, by VAST MEDIA

Find out what shows are raising the social TV bar right now with exciting social media campaigns

Pop Idol: #IDOLTOP12 party live on Meerkat (Fox, USA)

The top 12 candidates of season 14 of the singing competition show “American Idol” were revealed live from the studios in Los Angeles on March 11, 2015. To engage fans prior to the broadcast of the ‘Top 12 Revealed’ episode, FOX used the newly launched live-video streaming app Meerkat to host a Twitter-based live stream from the #IdolTop12 party. The party was attended by the jury, contestants and other guests. The Meerkat app allows users to broadcast live from their smartphones or tablets to all of their Twitter or respectively Meerkat followers. […]