Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.
The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]
To promote the new season of “Orange Is The New Black” in France, Netflix teamed up with ad agency Biborg to create ‘Parloir Roulette’. The interactive TrueView video ad is a chat roulette-style gallery of characters from the series. It features seven key characters from “Orange Is The New Black”, starting with Suzanne “Crazy Eyes” Warren. […]
The latest & greatest TV+social media activations
Shark Week: Shark ‘N Awe Music Taste Match Finder (Discovery Channel, USA)
The much-anticipated summer event “Shark Week” returns to Discovery Channel on June 26, 2016. This time the channel teamed up with Spotify to introduce the ‘Shark ‘N Awe Music Taste Match Finder’. Fans can find out which shark species they are based on their taste of music.Shark WeekTo find their match, users have to visit a dedicated microsite and log in with their Spotify account. Users then are presented with their match based on the music genres they listen to. […]
What shows are making TV more interactive these days? Here are 3 social TV campaigns worth watching …
Mr. Robot: #deletemydebt Hacktivation (USA Network, USA)
In another marketing effort to promote the new hacker drama Mr. Robot shortly prior to its premiere on June 24, 2015, USA Network teamed up with the social video platform and gamer community Twitch for a 72-hour “Hacktivation” campaign that erased more than $100,000 in consumer debt. Between June 18 and 20, users could watch a daily livestream of the hacking collective fsociety, which is featured in the series, on Twitch.tv/WhoIsMrRobot or WhoIsMrRobot.com/live for the chance to win instant cash. Developed by digital agency iStrategyLabs, the “Hacktivation” campaign was inspired by the Mr. Robot main protagonist, a hacker, and his mission to free people from the oppression of debt. […]
Did you know that Netflix is responsible for over 1/3 of peak internet traffic hours in the US? In our latest white paper, learn how the SVoD company has changed content consumption, and how it uses social media to cultivate advocates. […]