Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
Who’s raising the bar in terms of innovative TV activations? Find out in our latest round-up […]
Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today’s best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.
Here’s a run-down of recent rirtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.
- A&E and VR production company VOKE teamed up Dec. 11 to broadcast the 22nd annual “Critic’s Choice Awards” live in virtual reality, with both the red carpet event and awards show available for owners of the Oculus Rift and Samsung Gear VR. The virtual reality presentation offered viewers the ability to switch between camera angles during the event. On the dedicated VR headsets, the experience required owners of the Rift and Gear VR to download the VOKE VR app, however A&E made sure smartphone owners and online viewers could watch a 360-degree version via its app.
How to speak like Pablo Escobar and more, in the latest & best online activations of TV shows!
Narcos: Speak Spanish Like El Patrón (Netflix, USA)
On September 5, 2016, shortly after it released the second season of its hit drama “Narcos”, Netflix teamed up with online language learning platform Babbel to help viewers and fans improve their Spanish. Under the slogan ‘Speak Spanish Like El Patrón’, a free demo has been released on Babbel. It teaches fans some of the terms used in the show with the help of real dialogues. The lesson, consisting of five parts, is available in six languages, including English, German, French, Italian, Swedish and Portuguese, and uses original photo and audio material from the show. It is promoted over Netflix and Babbel’s social media accounts, and has its own hashtag in different languages. […]
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA. For the Sept. 18 broadcast of the 68th Emmy Awards, Facebook worked with the Academy of Television Arts & Sciences to host a 360-degree video of Jimmy Kimmel’s monologue, featured across several Facebook pages. Viewable on desktops, smartphones and the Samsung Gear VR headset, the goal was to reach those not watching the awards broadcast. […]
Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an online video series featuring Olympians and YouTube personality Flula Borg are just a few of the case study examples of Olympics-themed content that have been curated by Berlin-based research and consulting company Vast Media.
“Vive Rio: Heroinas” is a VR app from Spanish pubcaster RTVE Lab and Madrid communications company inMediaStudio that launched July 20. It provides viewers with a 360-degree peak at how some of Spain’s top female athletes train for the Olympics. It’s available for Android and iOS mobile devices, as well as HTC Vive, Oculus Rift and Samsung Gear VR headsets. […]
From drama to politics, not forgetting fashion: discover February’s best social TV activations!
SHIELD 5 (INSTAGRAM, USA)
On February 1, 2016, photo-sharing platform Instagram tapped into the world of original content production and distribution by launching scripted series titled Shield 5. Produced by Hullabaloo Productions and Lorton Entertainment, the 28-part thriller series follows London-based security driver John Swift, who is arrested for being involved in a diamond heist and death of his colleague. […]
HBO’s milestones, AMC’s zombies & NBC’s tattoos all feature in this latest round-up of social TV excellence!
Greatest Day in TV Ever (HBO, USA)
To pay tribute to some of the highlight moments of its original shows, HBO encouraged fans to share their all-time favourite viewing experiences across Twitter and Facebook using the dedicated hashtag #GreatestDayInTVEver. A few days after the call to action, on September 26, 2015, HBO released a 24-hour-long fan-generated playlist on its standalone streaming service HBO Now to present viewers with the greatest day in TV history. […]