Social TV & Crossmedia Case Study: MTV Music WG

On July 21, 2014, the three residents of MTV Germany’s “MTV Music WG” moved into a villa in Berlin, which will be their home for one year. “MTV Music WG” is a non-scripted reality show in which three young people, aged between 18 and 20, live together and document their life in Germany’s capital via Twitter, Facebook, Instagram, YouTube and their personal blogs on the show’s website. […]