Virtual Reality game for "I'm A Celebrity… Get Me Out Of Here"
RTL and cookie company Bahlsen released a branded virtual reality game

On January 13th, reality game show “Ich bin ein Star – Holt mich hier raus!” (the German adaptation of “I’m A Celebrity… Get Me Out Of Here!”) returned to RTL for its 11th season. For the sixth consecutive year, cookie company Bahlsen and its brand PiCK UP! are also on board as the show’s main brand partner. For the latest season, the brand integration extends to a new virtual reality (VR) game that launched on January 10th for iOS and Android. In the ‘Dschungel VR-Game’, users can take the ‘PiCK UP! Dschungelprüfung’ (PiCK UP! Bush tucker trial). In addition, the brand launched a show-themed sweepstakes. […]