Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.
The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]
In January 2017, the youth-oriented content network funk started publishing news via the Facebook Messenger chatbot ‘Novi’.
Next to daily updates on recent developments, the bot also delivers in-depth background stories on current affairs, all supported by additional images, videos and GIFs. The chatbot was developed by German pubcaster NDR and the news magazine “Tagesschau” and is currently still in beta testing. […]
Two years in the making, the web TV service and digital content network funk by German public broadcasters ARD and ZDF finally launched on October 1. The project’s working title had simply been ‘Junges Angebot’ (Young Offer) until only a couple of days before the launch.
Aimed at 14- to 29-year-olds, the digital-only network steps away from traditional TV towards online and social media platforms. Two of the pubcasters’ digital TV channels – EinsPlus and ZDFkultur – were shut down on September 30 to make way for funk, whose creators insisted from the very beginning that their youth ‘channel’ will in fact have nothing to do with linear TV. funk is more of a multiplatform network than a TV channel. […]