Here’s a run-down of best-of-April Smart Screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]
BBC Earth America releases chatbot, that sends out customized animal videos as part of the Real Happiness mission to make users smile.
— BBC Earth (@BBCEarth) March 8, 2017
Based on the results of a recent study by BBC Earth and Berkeley University, that reveal that watching nature documentaries can trigger happiness, BBC Earth launched the Real Happiness project. The idea is to bring joy to as many people as possible by connecting them to the natural world. As part of the project, BBC released the ‘Happybot’ chatbot on Facebook Messenger on March 8th. […]
In January 2017, the youth-oriented content network funk started publishing news via the Facebook Messenger chatbot ‘Novi’.
Next to daily updates on recent developments, the bot also delivers in-depth background stories on current affairs, all supported by additional images, videos and GIFs. The chatbot was developed by German pubcaster NDR and the news magazine “Tagesschau” and is currently still in beta testing. […]
Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.
Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.
Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.
Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.
Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]
Channel 4 promotes ‘Humans’ with elaborate multi-platform marketing stunt.
To get fans excited for the October season two premiere of the science fiction drama “Humans”, Channel 4 launched an elaborate marketing campaign that issued a product safety recall for malfunctioning ‘Synths’, the series’ life-like humanoids. The promotional campaign was run both offline and online and refers to a plot line of season one, in which several Synths revolt against their human owners. […]