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The Aliens: Fight Human Oppression – join the Alien League

The Aliens: Fight Human Oppression - join the Alien League
Promoting the March launch of E4’s upcoming comedy drama “The Aliens”, which depicts a world in which aliens have landed on earth, Channel 4’s creative agency 4Creative initiated an extensive multi-platform campaign under the slogan ‘Fight Human Oppression’. Video messages from the Alien League, a rebel group featured in the drama, interrupted several shows across the Channel 4 network as well as on the radio, YouTube and in the cinema. […]

February 22nd, 2016|Tags: , , , , , |

Broadcaster Social TV Twitter Strategies: The World’s Best Practices 2012

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.

In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]