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Snapchat meets TV

Snapchat meets TV

Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.

The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]

Netflix faceswaps, GoT+Spotify & Ministerio VR: Today’s best social TV

This month’s best social TV activations bring a new dimension to your favorite series, inviting you to be so much more than a mere spectator
Netflix faceswaps, GoT+Spotify & Ministerio VR: Today's best social TV
One of Snapchat’s most popular features at the moment is face swap, a lens that exchanges a user‘s face with someone else‘s in a photo or video. Based on this fascinating and sometimes disturbing phenomenon, Netflix has teamed up with creative agency Darewin to launch ‘#NetflixSwap‘, an outdoor print campaign in France that allows fans to do face swaps with heroes from Netflix original series. […]

Unbreakable Kimmy Schmidt: Peeno Noir viral video campaign by Netflix

Unbreakable Kimmy Schmidt: Peeno Noir viral video campaign by Netflix
From a gag in the Netflix comedy hit “Unbreakable Kimmy Schmidt”, the song ‘Peeno Noir’ from its debut season has inspired a new ad campaign for the show.

The song was sung by character Titus Andromedon and gained a lot of attention. Now to promote the second season, Netflix alongside creative agency Darewin, is launching a global ‘exquisite corpse’ game on Twitter. Netflix original series handles across the globe joined in extending the song by finding new verses. …  […]

Narcos: Cocaine Bills Viral Campaign

On August 28, 2015, Netflix released its much anticipated original series “Narcos”. The crime drama is based on the life of notorious Colombian drug lord Pablo Escobar, also known as ‘The King of Cocaine’. On that occasion, French agency Darewin hosted exclusive pre-premiere parties that held some creative surprises for its guests. The events took place one day prior to the series release in Paris, Lyon and Marseille.

50% des billets en circulation contiennent des traces de cocaïne @netflixfr #Narcos

Ein von @holycamille gepostetes Foto am

All guests were picked up by taxis and brought to a secret, previously unknown location. When leaving the vehicle, the taxi drivers claimed that the guests had left a 5€ bill behind at the back of the car. […]

September 2nd, 2015|Tags: , , , , , |

Netflix – On Demand and On The Rise. A focus on Netflix’s social media strategy

Netflix - On Demand and On The Rise. A focus on Netflix's social strategy

Did you know that Netflix is responsible for over 1/3 of peak internet traffic hours in the US? In our latest white paper, learn how the SVoD company has changed content consumption, and how it uses social media to cultivate advocates. […]

So You Think You Can Dance, Geordie Shore & Rising Star: Today’s Best Social TV

So You Think You Can Dance, Geordie Shore & Rising Star: Today’s Best Social TV, by VAST MEDIA

Who’s raising the bar in social TV this summer?


In late June, FOX teamed up with the video sharing app Vyclone to extend the current season of So You Think You Can Dance. Viewers are asked to record themselves dancing with contestants of the past seasons and upload the videos. […]

Fan-Built Hawaii Five-0, Teen Wolf-slashed tweets & blade battles: Today’s Best Social TV

Which networks and brands are best leveraging social TV right now?


On October 11, 2013, CBS announced and launched ‘Fan-Built Five-0’, an initiative that lets fans of “Hawaii Five-0 build an episode of the series themselves, by voting on key story and production elements on the series’ website.

The fan-built episode will be broadcast later this season. For three weeks, fans could visit Fan-Built Five-0 and vote on six key elements of the episode: the scene of the crime, the victim, the murder weapon, the evidence, the suspect and the takedown. […]

Digital TV Brand Extensions – exclusive white paper for MIP

Digital TV Brand Extensions – exclusive VAST MEDIA white paper

Discover a selection of 15 digital TV brand extensions created by broadcasters around TV shows during the past 3 months.

There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. […]