Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.
The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]
C21Media’s FutureMedia: VAST MEDIA talk about marketing Mr. Robot and host the panel “Social Etiquette”
Attending C21Media’s FutureMedia? Don’t Miss Our Two Sessions:
Marketing Mr. Robot
C21Media is hosting their annual FutureMedia conference on Wednesday, November 30, 2016 at Picturehouse Central in the heart of London’s West End.
VAST MEDIA will present a case study on Mr. Robot’s marketing initiatives and host the panel “Social Etiquette”, which will focus on original storytelling through social platforms. […]