Here’s a run-down of best-of-April Smart Screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]
Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.
The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]
Who’s raising the bar in terms of innovative TV activations? Find out in our latest round-up […]
Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]
Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today’s best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.
Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR
2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. Hence, virtual reality has become a popular means to tell stories and bring the world closer to audiences. […]
Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.
Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.
Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.
Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.
Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up
Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies. […]
Here’s a run-down of recent virtual reality-related entertainment items, via Berlin-based research and consulting company VAST MEDIA.
- For the 2017 Golden Globes, entertainment network E! News showed off its “E! Live 360” experience, which included coverage of both the red carpet and the awards themselves. The experience allowed users to pick where on the red carpet they wanted to be, and was hosted by the network’s Will Marfuggi. Available for both iOS and Android devices, the experience also included a social media monitor, asking viewers to weigh in on Twitter. […]