To promote its new original series “Bloodline”, which was released on Netflix on March 20, 2015, and to get users to speculate about the secrets the series has up its sleeve ahead of its premiere, Netflix sent worn novels to influential media people and bloggers in several countries. The books contained a number of mysterious clues, notes and photos and led users to the website of the Rayburn House, the small hotel in the Florida Keys run by the Rayburn family, the series’ protagonists. […]