TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]
Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows? […]
Which networks and brands are best leveraging social TV right now? Experts VAST MEDIA share the latest:
MODERN FAMILY: MOFY NATION (USA NETWORK, USA)
In anticipation of their Modern Family premiere on September 24, 2013, USA Network, which has acquired the syndication rights to ABC’s comedy back in 2010, launched “MOFY Nation“, a central digital hub for Modern Family, for fans who want to engage with the show. The network airs the first four seasons of Modern Family five nights a week.
‘MOFY’ stands for “Make Our Family Yours” and is the network’s acronym for fans of the series. They are encouraged to become testimonials for the show by uploading photos of themselves or family members who have been inspired by the show and its characters. The photos are featured on a fan collage, the website’s front page and some of them may even be featured on-air. Other features on the website include a meme generator as well as the option to officially join the ‘MOFY Nation’ and to “declare allegiance”. The website also hosts a RebelMouse social wall where fans can follow the discussion about the show on various social networks. […]
MIPCOM 2013: Second Screen Workshop shares best practices – “A tease of interactivity” on social or with automatic-content recognition apps “can help extend the brand experience”
How do producers use the second-screen to reinforce and add to their storytelling?
VAST MEDIA‘s founder and managing director, Matthias Puschmann, introduced this multi-part workshop with a few second screen best practices. […]