Which networks and brands are best leveraging social TV right now?
HAWAII FIVE-0: FAN-BUILT FIVE-0 (CBS, USA)
On October 11, 2013, CBS announced and launched ‘Fan-Built Five-0′, an initiative that lets fans of “Hawaii Five-0 build an episode of the series themselves, by voting on key story and production elements on the series’ website.
The fan-built episode will be broadcast later this season. For three weeks, fans could visit Fan-Built Five-0 and vote on six key elements of the episode: the scene of the crime, the victim, the murder weapon, the evidence, the suspect and the takedown. […]