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Social TV initiatives and Second Screen extensions

An article by Philippe Khattou – featuring Second Screen extensions and Social TV initiatives of shows such as The Walking Dead, Fringe, American Horror Story and The Voice etc. – based on our TV@WEB Database. […]

Digital TV Brand Extensions – exclusive white paper for MIP

Digital TV Brand Extensions – exclusive VAST MEDIA white paper

Discover a selection of 15 digital TV brand extensions created by broadcasters around TV shows during the past 3 months.

There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. […]