Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today’s best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.
Good Morning America x Musical.ly Challenge (ABC, USA)
In the context of its 8th annual ‘Good Morning America Summer Concert Series’, which kicked off on May 20, 2016, and marks 14 weeks of concerts with some of the hottest music acts of today, ABC’s daily morning show “Good Morning America” teamed up with the video social network musical.ly to launch a GMA Challenge in the app. From June 6 through 14, viewers can download the musical.ly app and enter the challenge for the chance to meet singer Demi Lovato at her GMA Summer Concert on June 17. […]
From MIPDoc sessions to today’s focus with VAST MEDIA, Orange & Arte, Virtual Reality was a hot topic this week. Why?
Above: managing director Matthias Puschmann of VAST MEDIA, Kay Meseberg, head of 360/VR at Arte; Thomas Wallner, president and co-founder of Deep Ink; and Stéphane Rituit, co-founder of Felix & Paul Studios. […]
To engage fans prior to the premiere of its new crime drama “Quantico” on September 27, 2015, ABC launched the “#2TruthsAndALie Challenge’ on Twitter on September 21. A series of videos shared by the series’ official account challenge fans to test their FBI skills by figuring out which of three statements made by the series characters is a lie. […]