#GMAChallenge, Scream and a Selfie & Love Island Snapchat: Today's best social TV
Good Morning America x Musical.ly Challenge (ABC, USA)

In the context of its 8th annual ‘Good Morning America Summer Concert Series’, which kicked off on May 20, 2016, and marks 14 weeks of concerts with some of the hottest music acts of today, ABC’s daily morning show “Good Morning America” teamed up with the video social network musical.ly to launch a GMA Challenge in the app. From June 6 through 14, viewers can download the musical.ly app and enter the challenge for the chance to meet singer Demi Lovato at her GMA Summer Concert on June 17.

To enter the contest, viewers have to download the free musical.ly app, open the ‘Discover’ page and search for the ‘#GMAChallenge’. On the contest page, they are then presented with the song they have to create a dance and/or lip-synch interpretation for.

The challenge is divided into three rounds and kicked off with Jason Derulo’s song “Want To Want Me”. All entries are judged based on the number of musical.ly likes they receive as well as on the creativity and performance of the video. The eight best submissions from the first round will enter round two; four semi-finalists will enter round three; before two finalists will then compete in the final musical.ly challenge live on “Good Morning America”.

More on MIPBlog with Scream: Scream and a Selfie Contest (MTV, USA) and Love Island: Snapchat Filter (ITV2, UK)

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