Here are three of the most innovative social TV campaigns around. Have a look!
Tyrant: Recap Mural on Instagram (FX, USA)
In anticipation of the season two premiere of geopolitical drama Tyrant on June 16, 2015, FX teamed up with American mobile game developer Ludomade to launch a “Recap Mural” on Instagram on May 20. Next to providing users with full episode recaps of season one, the mosaic mural, which is to be viewed horizontally, also contains a video teaser from the upcoming second season. Tyrant tells the story of Bassam “Barry” Al Fayeed, the younger son of the dictator of a war-torn nation in the Middle East, who ends a self-imposed 20-year exile to return to his homeland accompanied by his American wife and children.
Users can access the comprehensive experience via the dedicated Instagram account TYRANTFX. The mural contains 321 elements, both images and videos, that are arranged in such a way that they form an overall picture if viewed horizontally on mobile devices. By swiping left and right, users can explore the full mural that features images of important scenes as well as video recaps of all ten episodes of the first season. Each episodic recap is labeled with the corresponding episode title.
By selecting the elements with a small video icon, users can see short videos that either feature season one footage or animated quotes. If users swipe fully to the left and thereby reach the end of the experience, they are provided with a video teaser of the upcoming second season.
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