This month’s best social TV activations bring a new dimension to your favorite series, inviting you to be so much more than a mere spectator
One of Snapchat’s most popular features at the moment is face swap, a lens that exchanges a user‘s face with someone else‘s in a photo or video. Based on this fascinating and sometimes disturbing phenomenon, Netflix has teamed up with creative agency Darewin to launch ‘#NetflixSwap‘, an outdoor print campaign in France that allows fans to do face swaps with heroes from Netflix original series.
In mid-April 2016, billboards featuring characters such as Frank Underwood, Pablo Escobar, Daredevil or Piper Chapman were set up across the country. The recognizable yellow smiley face swap icon was placed next to the stars. Furthermore, the billboards featured the QR code of the official Netflix Snapchat account, making it easy for Snapchat users to find and follow the streaming service. Fans then took to social media to share their fun creations using #NetflixSwap.
— adsandtrends (@AdsandTrends) April 23, 2016
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