Who’s raising the bar in social TV right now? Here are three more best-in-class examples:
TRUE BLOOD: LIVE FROM THE SET SOCIAL EVENT (HBO, USA)
To get fans excited about the new season of True Blood, which premiered on June 16, HBO launched a #SecretsFromTheSet promotion campaign. This two-part social media event included an interactive pre-show right before the premiere and the release of details of the upcoming season via Facebook, Twitter, Instagram and Vine on the morning of the premiere. Additionally, fans had the chance to submit questions live to 13 of the True Blood actors on the Social TV platform HBO Connect. Fans could either submit their own question or ‘like’ questions of other True Blood fans.
Some of these questions were answered during a 15-minute interactive pre-show called #TrueBlood: Live from Set. The pre-show took off right before the broadcast of the first episode of season 6 on HBO. The event was hosted by comedian Retta (who plays the character Donna Meagle in the NBC series Parks and Recreations). Fans who engaged the most through social media were featured in the show’s broadcast – executed by Twitter and powered by Mass Relevance. Fans watching the pre-show were also given an inside look at the True Blood sets.
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