Game of Thrones White Paper


Few shows have benefitted from as many ground-breaking beyond-TV activations as HBO’s fantasy series Game of Thrones. Here they all are!

Before being a television drama, Game of Thrones is a unique narrative world. This world exists for the sole purpose of being explored by readers (first) and viewers (afterwards).
Digital promotion has been crucial to HBO’s strategy of promoting this series since the very beginning. Over the three years the show has been airing, a range of very different digital initiatives has been used to promote the show. Discover them all here!

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