This post contains SPOILERS about “Game of Thrones” season 6.
On April 24th, “Game of Thrones” finally returned with the premiere of season six and a shocking plot twist at the end of the episode that got fans talking.
Melisandre, the young and beautiful red-haired priestess, showed her true self and turned out to actually be a wrinkly old lady that is several centuries old.
To make fun of the reveal and engage fans after the episode, Sky Atlantic, which simulcasts “Game of Thrones” in the UK, initiated a ‘#MelisandreYourself‘ activation on Twitter, asking fans to transform into an old lady themselves using the MSQRD app (that was acquired by Facebook and is similar to Snapchat’s face swap). …
— Sky Atlantic (@skyatlantic) April 25, 2016
For more of these case studies, please access our VAST BUZZ or get more information about our database here: