As a part of its extensive marketing push for “Fear The Walking Dead‘s” season two premiere on April 10th, AMC introduced ‘Fear Stories’, an interactive campaign that awards fans with personalized videos recapping their alleged trips to the infected city of Los Angeles, the setting of the series.
To receive such a video that transports fans right at the onset of the outbreak, they must visit a dedicated microsite and complete a number of steps. First off, a selfie needs to be uploaded. The following steps ask users to upload images of friends as well as to provide their names. Then, while the video is being processed, fans get to see an exclusive season two trailer. The final video is shot to fit a vertical screen and chronicles the fearful trip from the users’ point of view. …
— FearTWD (@FearTWD) April 22, 2016
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