What were VAST MEDIA‘s major projects and developments over the past year?
Social TV has been buzzing for a while now. Broadcasters are offered a multiplicity of possibilities to promote and extend their programming online – before, during and after broadcast time. Worldwide, we are seeing a variety of creative strategies and initiatives launched in order to create effective ways for audiences to engage with programs and TV brands on-air and online.
Our mission is to offer the most comprehensive tracking service for the television industry covering these brand extending digital campaigns and Social TV initiatives. At MIPTV 2012, we launched TV@WEB DATABASE, a fast-growing B2B platform providing our clients with hundreds of international best practices of broadcasters’ online activities. The tracking service includes monthly reports and weekly update mailings. We are excited to develop this service even further in the upcoming months. …
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