FOX’s music drama “Empire” returned for its much-anticipated spring premiere on March 30th. To engage fans and promote the return, the network teamed up with Snapchat and instant messaging platform Kik to release series-themed content within the apps.
— Empire (@EmpireFOX) March 29, 2016
On Snapchat, FOX offered a sponsored “Empire” filter which users in the U.S. could add to their images and videos throughout the whole day. The filter featured music props such as headphones and a mic as well as the “Empire” logo and airtime. …
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