We have compiled a special VAST REPORT, wrapping up the Digital Content NewFronts 2016 and summarizing the announcements made by a selection of the top 10 MCNs and digital video companies, including AwesomenessTV, Fullscreen Media, Machinima, Maker Studios, and Studio71.
From May 2 through 13, 2016, the fifth annual Digital Content NewFronts 2016, the online video version of the TV networks’ upfront presentations, were held in New York City. During the 10-day marketplace for advertisers and media buyers, a total of 37 digital media companies showcased the latest in digital video programming, announced new partnerships and touted new ways to connect brands with consumers.
Their presentations were all defined by the unveiling of impressive viewing statistics, exciting new original programming and brand initiatives. In the upcoming weeks, a big slate of new high-quality formats will debut on a variety of platforms. An ever-growing number of that programming is branded, and the companies seek to continue help brands reach the coveted 18-34 year-old demographic by offering native advertising opportunities. Several of the presenting companies announced new branded content divisions and initiatives, including “Fullscreen Brandworks”, AwesomenessTV’s “Signal” program, Machinima’s “Mach-1″ and “Machinima Preferred Media Solutions”, “StyleHaul Society”, and more. As is the case in the media industry as a whole, the digital video companies are also breaking into virtual reality. Refinery29 for example launched a VR29 production studio, which will release new immersive 360° programming every week, and StyleHaul produces a scripted VR series which will put viewers into the protagonist’s perspective and in charge of the narrative.
This report is a wrap-up of the Digital Content NewFronts 2016 and summarizes the announcements made by a selection of the top 10 MCNs and digital video companies, including AwesomenessTV, Fullscreen Media, Machinima, Maker Studios, and others.
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