On April 10, 2015, all episodes of the first season of the new superhero crime drama “Daredevil” were released. The same day, Netflix launched the ‘Red Thread Investigation Board’, a Tumblr-based companion website that helps fans keep track of all the plots, characters and their connections. The website, which will be regularly updated, was developed by digital marketing agency Addison Interactive.
Users can navigate the board by clicking and dragging. Photos and playing cards with names on them represent the series characters. Their connections are marked with tape.When clicking on the photo or playing card of a character, users access the information and findings on that person. They can browse through the findings, which comprise photos and GIFs from the series as well as short notes on each item, by swiping left and right. Each photo and GIF featured on the website can be shared on Tumblr, Facebook, Twitter, Pinterest and Google+.
Graphics on the left indicate how many connections have already been made and how many items the user has viewed. In addition, the key players / characters on the investigation board can directly be selected from a list.
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