In USA Network’s award-winning hacker drama “Mr. Robot”, May 9 is a history-making date since it was the day of the so-called ‘Five/Nine Hack’, when the hacker group fsociety canceled all consumer debt by destroying the data of one of the world’s largest corporations and threw the world into chaos. […]
To promote its original science-fiction series “Lost in Space”, which debuted on April 13, 2018, Netflix unveiled an interactive audio game on Google Home smart speakers. […]
Premium cabler HBO debuted the new storytelling experience “Mosaic”, a choose-your-own-adventure style murder mystery narrative by award-winning director Steven Soderbergh. […]
In celebration of the 60th anniversary of the Treaties of Rome, ARTE launches interactive experience that allows users to take a trip above Europe […]
“Doctor Who” VR game challenges fans to avoid obstacles and reach the future […]
Netflix France offered “House of Cards” fans free Frank Underwood merchandise in exchange for merchandise of one of the losing French presidential candidates. […]
Sky Atlantic launched a competition that gives fans the chance to win a trip to Los Angeles to attend the season 7 world premiere or a spot in a Night’s Watch training camp in London. […]
In 217, VAST MEDIA was invited again to the MIP Academy in Busan, South Korea.
This year, Matthias Puschmann (Co-Founder and Managing Director of VAST MEDIA) held a session about Virtual Reality Storytelling […]
Here’s a run-down of best-of-April Smart Screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]
Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.
AMC’s critically acclaimed Breaking Bad prequel Better Call Saul tells the story of criminal lawyer Jimmy McGill, the man who eventually becomes Saul Goodman and the lawyer of Walter White.
While the promotion for the show’s first two seasons mainly revolved around Jimmy, AMC seized a unique opportunity for the show’s third season, which premiered on April 10: the return of iconic villain Gus Fring and his fictional fast-food chain Los Pollos Hermanos, both of which fans are very familiar with from Breaking Bad.
The Los Pollos Hermanos experience
Drug lord Gus Fring and his fast-food restaurant chain Los Pollos Hermanos, which is mainly a front for money laundering and illegal activities, first appeared in the second season of the original series. […]
With the first round of the 2017 French presidential election on 23 April just around the corner, public national broadcaster France Télévisions launched a VR app for iOS and Android that invites users to meet the presidential candidates and explore the Elysée Palace. […]
ITV premiered the new live interactive game show “Don’t Ask Me Ask Britain” in which celebrity teams try to guess the answers the viewers vote via the app. […]
For the season two premiere of crime drama “Les Témoins” (“Witnesses”), France 2 and production company Cinétévé launched an immersive escape game experience with virtual reality elements.
In ‘Émilie S. – Libérez Émilie’, fans of the series are challenged to free Émilie Sauvage, the first murder victim of season two, from her prison. The game can be played as an actual escape room adventure at La Pièce in Paris or online at liberez-emilie.fr. Both escape experiences are designed for two players, with one playing the game in virtual reality. […]
Netflix has launched a mobile experience that challenges users to test if they have the power of the “Iron Fist”.
Danny Rand, the protagonist of Netflix’s new Marvel series “Iron Fist”, is a martial arts master whose right fist can punch through walls, split sabers and even cause earthquakes. Fans of the series now have the opportunity to test the strength of their own fist by playing ‘Marvel’s Iron Fist Challenge’, a mobile experience that launched a few days after the series landed on the service on 17 March. […]
Users can uncover the tragic story of the high school student from “13 Reasons Why” by exploring her phone in a web experience.
Netflix’s new teen drama “13 Reasons Why” centers on Hannah Baker, a high school student who committed suicide after feeling isolated and being bullied. Ahead of the series’ worldwide release on 31 March, Netflix France launched an interactive web experience for mobile devices that lets fans explore the content of Hannah’s phone. […]
BBC Earth America releases chatbot, that sends out customized animal videos as part of the Real Happiness mission to make users smile.
Based on the results of a recent study by BBC Earth and Berkeley University, that reveal that watching nature documentaries can trigger happiness, BBC Earth launched the Real Happiness project. The idea is to bring joy to as many people as possible by connecting them to the natural world. As part of the project, BBC released the ‘Happybot’ chatbot on Facebook Messenger on March 8th. […]
“Got Talent” fans could become ‘Big in Bangkok’ and have their videos shown on a giant video screen in Thailand’s capital in an event that was also streamed live on Facebook
On March 18 “Talang”, the Swedish version of talent show “Got Talent”, launched its seventh season. To celebrate, the channel gave Swedes the unique opportunity to become ‘Big in Bangkok’ and show their talent on a giant video screen in Thailand’s capital on the day of the premiere. For the chance to be featured on the screen that TV4 rented for the event, talented viewers simply had to shoot a video of their talent and upload it to Facebook or Instagram with the hashtag #Talang2017 until March 11. […]
Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.
The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]
Prior to the debut of Amazon’s very first German original series “You Are Wanted”, Amazon Prime Video Germany launched a VR experience on Facebook that offers fans a chance to win tickets to an exclusive preview of the series. “You Are Wanted” premieres on March 17th and Amazon Prime Video Germany will host the preview on March 15 in Berlin. […]
With the launch of the MyTF1 VR app TF1 invites viewers to experience the “The Voice” blind auditions as coaches in virtual reality.
Who’s raising the bar in terms of innovative TV activations? Find out in our latest round-up […]
Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]
Escape Valentin – the first digital Valentine’s Day-themed escape game that promotes special programming by Discovery Investigation France.
Just in time for Valentine’s Day, Discovery Investigation France launched the online escape game “Escape Valentin” on February 13th. Promoting the special Valentine’s Day-themed crime evening on the channel, the interactive game, which is the first digital escape game, is available on a dedicated microsite until February 27. Players can connect the game with their Facebook accounts to personalize the experience. Furthermore, participants have the chance to win an XBox One or vouchers for SFR’s video-on-demand service. […]
Zombies have long made their way into popular culture and show creators who wish to pick up on the subject run the risk of boring audiences with yet another horror series about the dread of the undead. Victor Fresco, the showrunner of “Santa Clarita Diet”, chose to go another path by creating a twisted comedy that picks up on critique of modern suburbia intermingled with gory zombieism.
The release of the first “Santa Clarita Diet” teaser left many viewers puzzled and raised more questions than it answered. Apart from being baffled by the dazzling cast that includes movie star Drew Barrymore, viewers are also left in the dark about the overall genre and theme of the show. The teaser first seems to sing the virtues of one of those modern diets any stereotypical middle-class suburban wife and mother might wish to try out, when a sudden dark twist is added, as the diet requires eating ‘whoever you want’. The stark contrast between suburban everyday-life and gory cannibalism is what makes this Netflix Original so unique.
Netflix built the promotional campaign for “Santa Clarita Diet”, on this odd interplay of comedy and horror and promoted the unusual diet of main character Sheila Hammond as a “real” diet that will leave people feeling more alive and energetic, just as the suburban mother and wife feels after turning into a zombie. The show was released worldwide on February 3, 2017. […]
Attending Virtuality Paris 2017? Don’t Miss Our Session:
Top VR Experiences by Broadcasters – a Showcase of selected 360° Video Projects […]
RTVE’s Lab and “En Portada” launched a transmedia project about new ways of digital investigations.
“Guerra a la Mentira” (War against Lies) is a new RTVE transmedia project that was launched at the end of January. It consists of the same-named interactive documentary and the on-air documentary “En Portada” (On the Front Page), which aired on January 30, 2017. The webdoc leads users through various conversational narrations that aim to demonstrate how open source verification can be used to find the truth about crimes around the world. At the end of each conversation, users are tasked to solve an interactive challenge themselves. The webdoc is available at the Lab RTVE website in both Spanish and English. […]
Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR
2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]
Fans of the much anticipated FOX action series “24: Legacy”, which premiered on Suberbowl night, had many chances of engaging with the series on various different platforms.
To promote the premiere and to excite fans, FOX has not only started a small Twitter campaign, but has also teamed up with several popular influencers to promote the series on Snapchat, and has joined forces with Amazon to bring sounds of “24: Legacy” into viewers’ homes. […]
In January 2017, the youth-oriented content network funk started publishing news via the Facebook Messenger chatbot ‘Novi’.
Next to daily updates on recent developments, the bot also delivers in-depth background stories on current affairs, all supported by additional images, videos and GIFs. The chatbot was developed by German pubcaster NDR and the news magazine “Tagesschau” and is currently still in beta testing. […]
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.
Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR
2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. Hence, virtual reality has become a popular means to tell stories and bring the world closer to audiences. […]
Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.
Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.
Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.
Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.
Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]
To promote their new original series “Guyane” (international title: “Ouro”), which premieres January 23rd, French pay-TV giant CANAL+ partnered with ad agency BETC Paris to take people into the depths of the Amazon rainforest.
The adventure drama revolves around a 20-year-old geology student from Paris who travels to French Guiana to do an internship in a gold mining company. Just like the series’ protagonist, commuters on the Paris Métro line 3 now get to enjoy a jungle atmosphere at the station Opéra, which was transformed into an exotic jungle in a marketing stunt developed by BETC. The huge installation, which will be there until February 1st, not only informs about the series’ premiere date, but also encourages commuters to head to Instagram, where CANAL+ and the agency give users the chance to become a gold digger themselves. […]
RTL and cookie company Bahlsen released a branded virtual reality game
On January 13th, reality game show “Ich bin ein Star – Holt mich hier raus!” (the German adaptation of “I’m A Celebrity… Get Me Out Of Here!”) returned to RTL for its 11th season. For the sixth consecutive year, cookie company Bahlsen and its brand PiCK UP! are also on board as the show’s main brand partner. For the latest season, the brand integration extends to a new virtual reality (VR) game that launched on January 10th for iOS and Android. In the ‘Dschungel VR-Game’, users can take the ‘PiCK UP! Dschungelprüfung’ (PiCK UP! Bush tucker trial). In addition, the brand launched a show-themed sweepstakes. […]
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up
Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies. […]
Here’s a run-down of recent virtual reality-related entertainment items, via Berlin-based research and consulting company VAST MEDIA.
- For the 2017 Golden Globes, entertainment network E! News showed off its “E! Live 360″ experience, which included coverage of both the red carpet and the awards themselves. The experience allowed users to pick where on the red carpet they wanted to be, and was hosted by the network’s Will Marfuggi. Available for both iOS and Android devices, the experience also included a social media monitor, asking viewers to weigh in on Twitter. […]
Here’s a run-down of recent rirtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.
- A&E and VR production company VOKE teamed up Dec. 11 to broadcast the 22nd annual “Critic’s Choice Awards” live in virtual reality, with both the red carpet event and awards show available for owners of the Oculus Rift and Samsung Gear VR. The virtual reality presentation offered viewers the ability to switch between camera angles during the event. On the dedicated VR headsets, the experience required owners of the Rift and Gear VR to download the VOKE VR app, however A&E made sure smartphone owners and online viewers could watch a 360-degree version via its app.
To excite for the new drama series “El Chema”, Telemundo launched an exclusive 360°/VR experience called ‘The Chema: A 360 Escape’. The experience allows viewers to undertake a tunnel escape from prison just like the series’ central character Chema Vengas, who is also known as El Chema. The series “El Chema” premiered on December 6th, and is a spin-off of the popular crime drama “El Señor de los Cielos”. […]
Attending Dubai International Film Festival? Don’t Miss Our Session:
Where the Kids Are At: Millennials & the Digital Generation […]
Almost a decade after it went off the air in 2007, “Gilmore Girls” returned with four 90-minute episodes on Netflix on November 25. The new episodes let fans revisit the beloved characters and settings and brought them back to Stars Hollow, the fictional Connecticut town in which the series is set. […]
ARTE France launched autograf, a platform that generates short animated videos based on descriptions of series and films. The tool was created in partnership with Doncvoilà productions and the French cultural website SensCritique. […]
“The Voice of Germany” teamed up with Philips Hue in order to enhance the viewers’ watching experience by turning their homes into a dynamic light show consistent with the stage show
In this year’s season of “The Voice of Germany” on ProSieben and Sat.1, which premiered on October 20th, Philips is one of the major sponsors. They provided their Philips Hue lightbulb technology to enhance the watching experience for viewers. The newly updated “The Voice of Germany” app now has an integrated feature that allows the lighting of the bulbs to change color in accordance to the events on the show. […]
On November 3rd, Spanish broadcaster RTVE premiered a second season of detective miniseries “Víctor Ros”, which is based on a series of novels by Jerónimo Tristante. For the second season, RTVE created a new transmedia universe to engage viewers. The offer, which is available at the RTVE website, included a video blog by one of the new characters of the second season, weekly interactive videos in which they are interrogated by Víctor Ros and his companions, and, if they are successful in the interrogation, exclusive additional content about the series. […]
Attending C21Media’s FutureMedia? Don’t Miss Our Two Sessions:
Marketing Mr. Robot
C21Media is hosting their annual FutureMedia conference on Wednesday, November 30, 2016 at Picturehouse Central in the heart of London’s West End.
VAST MEDIA will present a case study on Mr. Robot’s marketing initiatives and host the panel “Social Etiquette”, which will focus on original storytelling through social platforms. […]
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.
Before the Nov. 8 election, MTV and Viacom NEXT launched the virtual reality art show “Open Your Eyes”, which featured digital art that had been created using Google’s 3D painting program Tilt Brush. Part of MTV’s “Elect This” campaign, many of the experiences had a political bent, covering gun control, rape culture and racism. The 3D models are showcased on VR and 3D publishing platform Sketchfab, which can be viewed on Samsung Gear VR, HTC Vive, Oculus Rift and Google Cardboard. […]
Crime series “Tatort” is the most wide-reaching TV show in Germany and among the most commented TV events on Twitter. To take advantage of the large “Tatort” fan community on the social network, eBay and communications agency achtung! came up with the idea of ‘Social Thriller Shopping’, a real-time social influencer campaign. On October 30th, two leading German Twitter personalities live-tweeted the “Tatort” episode and additionally spread links to eBay offers of products that related to the happenings on screen. […]
For the new season of “The Walking Dead” FOX and RTL II (pay TV channel FOX premiered season 7 on October 24; RTL II starts airing the sixth season on November 5, 2016), the channels teamed up for the first ever interactive live game on Facebook. On November 2nd and 4th, fans of the series are called upon to visit the channel’s Facebook pages to witness two YouTube stars being attacked by zombies. By using the Facebook reaction buttons, viewers could influence the happenings in real time and help the YouTubers escape. In addition, they had the chance to win 5,000€. […]
How to speak like Pablo Escobar and more, in the latest & best online activations of TV shows!
Narcos: Speak Spanish Like El Patrón (Netflix, USA)
On September 5, 2016, shortly after it released the second season of its hit drama “Narcos”, Netflix teamed up with online language learning platform Babbel to help viewers and fans improve their Spanish. Under the slogan ‘Speak Spanish Like El Patrón’, a free demo has been released on Babbel. It teaches fans some of the terms used in the show with the help of real dialogues. The lesson, consisting of five parts, is available in six languages, including English, German, French, Italian, Swedish and Portuguese, and uses original photo and audio material from the show. It is promoted over Netflix and Babbel’s social media accounts, and has its own hashtag in different languages. […]
Two years in the making, the web TV service and digital content network funk by German public broadcasters ARD and ZDF finally launched on October 1. The project’s working title had simply been ‘Junges Angebot’ (Young Offer) until only a couple of days before the launch.
Aimed at 14- to 29-year-olds, the digital-only network steps away from traditional TV towards online and social media platforms. Two of the pubcasters’ digital TV channels – EinsPlus and ZDFkultur – were shut down on September 30 to make way for funk, whose creators insisted from the very beginning that their youth ‘channel’ will in fact have nothing to do with linear TV. funk is more of a multiplatform network than a TV channel. […]
Sky Atlantic invited viewers to go on an Instagram journey to find out if they would be suited to visit the wild world of “Westworld.”
In the UK and Ireland, HBO’s new sci-fi drama “Westworld” started airing on Sky Atlantic in early October. To engage audiences, the channel invited viewers to take a special Instagram journey that reveals if you belong in Westworld, the series’ Western-themed amusement park known for its wild ‘no rules’ policy. […]
A Selection of Latino-Focused Digital Studios and their Most Popular YouTube Channels
Millennials increasingly turn to digital video for innovative, high-quality content. Multi-Channel Networks all over the world, which today are multifaceted companies that expand their reach beyond YouTube and are more accurately described as Multi-Platform Networks, operate in a highly competitive and steadily growing market.
The big MCNs from the US and Europe are most often in the spotlight and are still leading in terms of subscribers and video views. […]
From October 8th through October 11th, France’s Canal+ “teleported” its viewers to the year 2050 by launching ‘Un Tour Vers le Futur’ (A Tour to the Future), a four-day themed programming event highlighting futuristic movies, series, and specially created original productions and interactive features depicting what the future might look like. Brands such as Seat and food-delivery service Deliveroo also hopped on board and helped shape the experiences. […]
To promote the feature film Notes on Blindness, Franco-German TV network Arte has released an impressive virtual reality (VR) experience called Notes on Blindness: Into Darkness. The VR experience, available in French, German and English, is based on the cognitive and emotional experience of John Hull, who suffered through decades of gradual deterioration until he went completely blind at the age of 48. […]
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.
To help promote its highly praised sci-fi drama “Westworld,” HBO debuted a new virtual reality experience for the show at this month’s New York Comic-Con, and the network had fun setting it up: attendees of the convention were required to book an appointment with Delos Destinations, the fictional company in the show itself. They were then sent to another location in New York set up to look like the Westworld arrival hall, where the VR experience began with an HTC Vive headset. […]
Channel 4 promotes ‘Humans’ with elaborate multi-platform marketing stunt.
To get fans excited for the October season two premiere of the science fiction drama “Humans”, Channel 4 launched an elaborate marketing campaign that issued a product safety recall for malfunctioning ‘Synths’, the series’ life-like humanoids. The promotional campaign was run both offline and online and refers to a plot line of season one, in which several Synths revolt against their human owners. […]
Who’s pushing the boat out in terms of innovative digital activations? Find out in our latest round-up
Stranger Things: Stranger GIF (Netflix, International)
“Stranger Things”, Netflix’s new supernatural horror series about a boy who mysteriously disappeared, was released on July 15, 2016. In the series, the mother of the boy paints a type of ‘speak and spell’ or Ouija board on her living-room wall and uses christmas lights to communicate with her missing son. Netflix picked up this element and launched a GIF-creation tool that allows fans to send encrypted messages, ‘Stranger GIFs’, to their friends. […]
Attending MIPCOM? Don’t Miss Our Session:
Mastering the VR Content Workflow […]
The second season of the critically acclaimed series “Narcos” was released on September 2nd, 2016, and revolves around the legendary hunt for the Columbian drug kingpin Pablo Escobar. Netflix Germany invited four popular gamers to hunt down “Narcos'” Escobar themselves by competing in a number of challenges, both physically and mentally challenging. The whole event was titled ‘Jagd auf Escobar’ (Hunt for Escobar) and was streamed live on Twitch and Facebook at 6pm on September 25th, 2016. […]
For the third season of its musical drama Empire, which premiered on September 21st, Fox introduced The Lincoln Empire After-Show.
Every week after a new episode airs, fans will be encouraged to head to Facebook Live for the new official after-show, which is hosted by Comedian Amanda Seales and sponsored by the Lincoln Motor Company (hence the name of the show). Lincoln has been the official sponsor of the hit series since its second season. […]
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA. For the Sept. 18 broadcast of the 68th Emmy Awards, Facebook worked with the Academy of Television Arts & Sciences to host a 360-degree video of Jimmy Kimmel’s monologue, featured across several Facebook pages. Viewable on desktops, smartphones and the Samsung Gear VR headset, the goal was to reach those not watching the awards broadcast. […]
To promote the launch of spy thriller “Berlin Station”, produced by Paramount TV and Anonymous Content, premium entertainment network EPIX teamed up with the technology agencies Ayzenberg, WIREWAX and Scopic to create an interactive 360-degree experience.
Available at BerlinStation.com, the micro-site is narrative-driven and provides viewers with insights into the characters and storyline ahead of the series premiere on October 16th. The platform works on both desktop and mobile and can be experienced without headgear. […]
Providing early access to the first few episodes of a new series by premiering them online has become rather common in the past few months. European culture channel ARTE followed that trend, but chose a slightly different approach by letting the audience “work” for it.
To watch the first episode of the upcoming three-part miniseries “Au-delà des murs” (“Hinter den Mauern” / “Beyond The Walls”) before its TV premiere, viewers have to complete an escape game on the website. […]
Before its anticipated sci-fi series “Westworld” lands Oct. 2, HBO went all out with a new promotion for the series: a unique web site that does more than just tout the show, according to a report from VAST MEDIA.
HBO in late August launched the website ‘Discover Westworld’, a fake travel landing page that has all the makings of a real tourist destination, including room bookings, park information, and even an employee login area. You wouldn’t know it was fake if you just happened upon it, and might just try to make a reservation for the theme park.
The web site does two things: it not only serves as a promotion for the series, but adds a layer to the key question the series poses to viewers: who would you become if you’re in a fantasy world? […]
On September 2nd, Netflix releases the second season of “Narcos”. Based on real-life events, the drama follows the rise and reign of Colombian drug lord Pablo Escobar and the Medellín drug cartel. To shorten fans’ waiting time for season 2, Netflix recently launched the Tumblr-based site ‘Narcopedia’, an interactive experience that takes viewers through the history of cocaine and provides in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed in the series.
A website takes viewers through the history of cocaine and the war on drugs portrayed in the series
With this comprehensive digital encyclopedia, which basically recaps the first season (it does not include the events depicted in season 2 yet), Netflix continues its overarching strategy to build awareness for “Narcos” by bringing the historical, true side of the show to life in the digital space. […]
On August 29, TF1 and NT1 brought back “Secret Story”, the French adaption of “Big Brother,” for a tenth season. To create buzz and get fans excited ahead of the season premiere, boxes of ‘#SecretCookies’ were sent out to fans, social influencers and media outlets. […]
Who’s pushing the boat out in terms of innovative TV digital activations? Find out in our latest round-up
Flixtape (Netflix, USA)
In mid-July 2016, streaming service Netflix launched the ‘Flixtape’ generator, which allows users to create custom sharable playlists filled with Netflix content. The initiative is a nostalgic homage to mixtapes. To create a ‘Flixtape’, users need to visit a dedicated microsite and first choose a name for the digital tape. The name should relate to the type of content that can be chosen in the next steps. The generator then suggests three Netflix titles to include in the ‘Flixtape’ based on the name chosen. However, users can customize its content and remove and add titles that Netflix offers. A total of six titles can be added to the playlist. […]
Fans of “Mr. Robot” are now provided with even more content to engage with in-between the episodes of the current season.
On August 17th, NBCUniversal, in association with Telltale Games, released an official mobile game for the series. It was developed by Night School Studio and is available for iOS and Android devices for $2.99. The game’s name follows the series’ episode naming scheme. While the episodes’ names are all formatted like computer files (such as “eps1.0_hellofriend.mov”), the game is called ‘Mr. Robot: 1.51exfiltrati0n.ipa’ on the App Store and ‘Mr. Robot:1.51exfiltrati0n.apk’ on Google Play, referencing the iOS and Android app file formats. […]
On August 28th MTV will again honor the best in music video and pop culture at the “MTV Video Music Awards”.
To get viewers excited for the awards show, MTV finally launched an official VMAs Instagram account on August 8th, which includes a special treat for fans. As there have been many scandals and memorable moments in the show’s 31-year-long history, the account is an impressive mosaic depicting the VMAs history in pictures, quotes and text. […]
The true story of the rise and fall of Colombian kingpin Pablo Escobar will continue when Netflix releases season two of its critically acclaimed series “Narcos” on September 2nd. To shorten fans’ waiting time, the streaming service launched the Tumblr-based site ‘Narcopedia’, an interactive experience taking viewers through the history of cocaine and providing in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed on the series. […]
Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an online video series featuring Olympians and YouTube personality Flula Borg are just a few of the case study examples of Olympics-themed content that have been curated by Berlin-based research and consulting company Vast Media.
“Vive Rio: Heroinas” is a VR app from Spanish pubcaster RTVE Lab and Madrid communications company inMediaStudio that launched July 20. It provides viewers with a 360-degree peak at how some of Spain’s top female athletes train for the Olympics. It’s available for Android and iOS mobile devices, as well as HTC Vive, Oculus Rift and Samsung Gear VR headsets. […]
Originally published at C21 Media
Nicole Greiner, research analyst at VAST MEDIA, explores USA Network’s launch of the second season of “Mr. Robot” – the first in a new monthly series of articles from VAST MEDIA, tracking digital content marketing innovations in partnership with C21‘s FutureMedia.
After launching in June last year, hacker drama “Mr. Robot” quickly became USA Network’s signature show, redefining the cabler and forging a new path for its original dramas. And while the series has been a hit among viewers and critics alike, its clever and unexpected marketing has also received widespread acclaim.
“Mr. Robot’s” ongoing marketing campaign is as radical and as much a dramatic departure from regular efforts as the show itself. It impressively shows how broadcasters can build a devoted audience of hardcore fans by targeting not the masses, but rather a niche demographic that can identify with the themes and ethos of the show. […]
With the 2016 Summer Olympics in Rio about to begin, Spanish pubcaster RTVE launched ‘Vive Río: Heroínas’ on July 20th, a virtual reality app that provides viewers with a 360° experience of how some of the country’s best female athletes train. The app is available for iOS and Android devices, HTC Vive, Oculus Rift and Samsung Gear VR, and at a dedicated website. ‘Vive Río: Heroínas’ is a collaboration of the RTVE Lab and inMediaStudio. […]
Last week, ProSieben launched the ‘Galileo VR Woche’ (Galileo VR Week) in which the German broadcaster released some of the science magazine’s stories in 360°. […]
Last week, German broadcaster RTL2 started using Facebook Live to take viewers backstage during “RTL2 News”. Every Wednesday, viewers can now tune in to the live stream to get an exclusive behind-the-scenes look and have their questions answered before, during, and after the show. […]
To promote the new season of “Orange Is The New Black” in France, Netflix teamed up with ad agency Biborg to create ‘Parloir Roulette’. The interactive TrueView video ad is a chat roulette-style gallery of characters from the series. It features seven key characters from “Orange Is The New Black”, starting with Suzanne “Crazy Eyes” Warren. […]
Virtual reality is gaining momentum. While some years ago, the technology still seemed futuristic and inaccessible to consumers, VR has come a long way and is starting to enter our living rooms. Thanks to a range of new and upcoming headsets, the technology is officially a trend, and no longer reserved for technology freaks and experts.
At the end of January, Google for the first time revealed some numbers around the adoption rate of its Cardboard, the low-cost DIY headset that turns nearly any phone into a VR viewer: since its introduction in 2014, 5 million of these devices have been shipped and users downloaded more than 25 million Google Cardboard apps from the company’s Play Store. Ten million of these downloads occurred between October and December 2015 alone, according to Google’s company blog, indicating a clearly growing interest in VR. […]
In anticipation of season two of Netflix original, “Marco Polo”, the streaming service released a series of videos dubbed ‘Mongol Strike’. The short clips highlighted season one’s fighting scenes and were presented in a way that resembled video games such as Mortal Kombat or Tekken. […]
The latest & greatest TV+social media activations
Shark Week: Shark ‘N Awe Music Taste Match Finder (Discovery Channel, USA)
The much-anticipated summer event “Shark Week” returns to Discovery Channel on June 26, 2016. This time the channel teamed up with Spotify to introduce the ‘Shark ‘N Awe Music Taste Match Finder’. Fans can find out which shark species they are based on their taste of music.Shark WeekTo find their match, users have to visit a dedicated microsite and log in with their Spotify account. Users then are presented with their match based on the music genres they listen to. […]
Discovery Channel’s long-running summer event “Shark Week” returned yesterday with a variety of new content and exclusive virtual and augmented reality experiences. The augmented reality experience ‘Shark N’ Awe’ within the Discovery VR app allows users to immerse themselves in the world of the sharks, learn about them, and play games. The experience consists of ‘Virtual Air Jaws’, ‘Swim with Sharks’ and the ‘Shark Frenzy 360 Game’. […]
Channel 4, Zenith UK and insurance company Aviva teamed up to launch “Driven to Distraction,” a web series inspired by Aviva’s ‘Good Thinking’ initiative. The six-part series aims at inspiring good thinking behind the wheel and stars celebrities and members of the public in a prank road trip show. […]
Digital Studios and MCNs: their most popular channels and news updates for selected MCNs
As millennials increasingly turn to digital video for innovative content and walk away from traditional TV, Digital Studios and Multi-Channel Networks (MCNs) are often discussed as the future of the entertainment business and the next-generation media giants. MCNs started out and would not exist without YouTube, but are now much more than an aggregation of YouTube channels that make money off YouTube ad revenue.
The now multifaceted companies are actively expanding their reach beyond YouTube and create high-quality content for a variety of other platforms, including Facebook, Instagram, Snapchat, their own direct-to-consumer platforms and portals (such as Endemol beyond‘s getbeyond.us) – and even TV. […]
German TV magazine “Stern TV” recently proved how easily TV shows can be extended online. On June 8th they spontaneously decided to live stream the ending of an episode on Facebook Live. […]
Good Morning America x Musical.ly Challenge (ABC, USA)
In the context of its 8th annual ‘Good Morning America Summer Concert Series’, which kicked off on May 20, 2016, and marks 14 weeks of concerts with some of the hottest music acts of today, ABC’s daily morning show “Good Morning America” teamed up with the video social network musical.ly to launch a GMA Challenge in the app. From June 6 through 14, viewers can download the musical.ly app and enter the challenge for the chance to meet singer Demi Lovato at her GMA Summer Concert on June 17. […]
A new streaming platform for millennials emerges in Germany:
On May 30th, German commercial broadcaster RTL II launched its digital millennial-oriented channel ‘RTL II YOU’, which offers viewers a mix of its own popular TV highlights and licensed content in the drama, reality, anime and talk show segments. They’re also producing content with well-known YouTube and social media celebs. The content is available through a linear 24/7 stream, but also as individual on-demand clips. […]
The upcoming thirteenth series of music competition “The X Factor” will begin airing in August 2016 and broadcaster ITV’s hunt for new talent is already underway. Apart from the regular auditions in cities across the UK and the opportunity to apply online via submitting a video, this year singers can additionally audition via Facebook Live. […]
This month’s best social TV activations bring a new dimension to your favorite series, inviting you to be so much more than a mere spectator
One of Snapchat’s most popular features at the moment is face swap, a lens that exchanges a user‘s face with someone else‘s in a photo or video. Based on this fascinating and sometimes disturbing phenomenon, Netflix has teamed up with creative agency Darewin to launch ‘#NetflixSwap‘, an outdoor print campaign in France that allows fans to do face swaps with heroes from Netflix original series. […]
We have compiled a special VAST REPORT, wrapping up the Digital Content NewFronts 2016 and summarizing the announcements made by a selection of the top 10 MCNs and digital video companies, including AwesomenessTV, Fullscreen Media, Machinima, Maker Studios, and Studio71.
From May 2 through 13, 2016, the fifth annual Digital Content NewFronts 2016, the online video version of the TV networks’ upfront presentations, were held in New York City. During the 10-day marketplace for advertisers and media buyers, a total of 37 digital media companies showcased the latest in digital video programming, announced new partnerships and touted new ways to connect brands with consumers. […]
On Friday, May 13th, MTV’s marketing team managed to pull off a ‘#ScreamLIVE’ stunt that had “Scream” fans in for a big surprise. The live event encouraged fans to tune into the show’s social channels on Facebook, YouTube and Periscope for a live-streamed Q&A with cast member Tom Maden and the exclusive premiere of the first seven minutes of season two (which will premiere on May 30th). […]
On May 6th, Channel 4 launched a 360° video experience for its soap opera “Hollyoaks“, making it the first soap to offer its fans an immersive experience. The ‘#Hollyoaks360 – Interactive Crime Scene’ is available on YouTube and Facebook and allows fans to get a sneak peek into the future of the series as they join detective DS Thorpe visiting a crime scene from the Gloved Hand Killer storyline. The video kicks off a new ‘#Hollyoaks360′ series, which will provide fans with behind the scenes access to the show. … […]
The first three seasons of BAFTA-winning series “Life and Death Row” were traditional hour-long documentaries telling the story of capital punishment through the eyes of young people whose lives have been shaped by it. The fourth season changes this concept after BBC Three became an online-only channel in February 2016. ‘Life and Death Row: Love Triangle’ is a serialized documentary made exclusively for digital audiences and told over the course of one week through eight 10-minute episodes. […]
In 2016, VAST MEDIA was invited again to the MIP Academy in Busan, South Korea.
This year, Matthias Puschmann (Co-Founder and Managing Director of VAST MEDIA) held two sessions on May 12, 2016 about Multi-Channel Networks and Top MCN Shows: […]
This post contains SPOILERS about “Game of Thrones” season 6.
On April 24th, “Game of Thrones” finally returned with the premiere of season six and a shocking plot twist at the end of the episode that got fans talking.
From a gag in the Netflix comedy hit “Unbreakable Kimmy Schmidt”, the song ‘Peeno Noir’ from its debut season has inspired a new ad campaign for the show.
The song was sung by character Titus Andromedon and gained a lot of attention. Now to promote the second season, Netflix alongside creative agency Darewin, is launching a global ‘exquisite corpse’ game on Twitter. Netflix original series handles across the globe joined in extending the song by finding new verses. … […]
As a part of its extensive marketing push for “Fear The Walking Dead‘s” season two premiere on April 10th, AMC introduced ‘Fear Stories’, an interactive campaign that awards fans with personalized videos recapping their alleged trips to the infected city of Los Angeles, the setting of the series. […]
Starting on April 5th, French TV viewers could experience an interactive live broadcast of the final stage live shows of singing competition “Nouvelle Star” (the French adaptation of “Pop Idol”) in virtual reality.
Every week until the finale in May, viewers will have the opportunity to not only experience the five live shows in 360°, but also to directly vote for their favorite contestant from within the virtual reality experience through a Twitter integration. […]
From MIPDoc sessions to today’s focus with VAST MEDIA, Orange & Arte, Virtual Reality was a hot topic this week. Why?
Above: managing director Matthias Puschmann of VAST MEDIA, Kay Meseberg, head of 360/VR at Arte; Thomas Wallner, president and co-founder of Deep Ink; and Stéphane Rituit, co-founder of Felix & Paul Studios. […]
FOX’s music drama “Empire” returned for its much-anticipated spring premiere on March 30th. To engage fans and promote the return, the network teamed up with Snapchat and instant messaging platform Kik to release series-themed content within the apps. […]
Attending MIPTV? Don’t Miss Our Two Sessions:
When TV Formats Meet Digital: The Best Ideas
Virtual Reality Experience Showcase
the first session @ MIPFormats: When TV Formats Meet Digital: The Best Ideas
03 Apr 2016, 10:10-10:50
Esterel, Palais 5 […]
To get fans excited for “Daredevil’s” much anticipated season two release (which launched on March 18th), Netflix launched a promotional outdoor billboard campaign enriched with a major digital component.
Fans on social media were called upon to ‘Join The Fight’ by using dedicated hashtags to see the billboards evolve. […]
In anticipation of the recent season four premiere of “Chicago Fire” in Germany, Universal Channel Germany launched an interactive 360° video on its website to draw attention to the new episodes. The VR experience takes users inside a burning house and allows them to experience a fire-fighting operation from a first person perspective. In addition, users have to make (life or death) decisions at several points during the experience, which influence the outcome of the video. […]
HBO’s hit series Game of Thrones returns for its much anticipated sixth season on 24 April and to appeal to fans’ appetite for the new episodes, the network kicked off a 50-day countdown to season six on HBO Now. […]
From drama to politics, not forgetting fashion: discover February’s best social TV activations!
SHIELD 5 (INSTAGRAM, USA)
On February 1, 2016, photo-sharing platform Instagram tapped into the world of original content production and distribution by launching scripted series titled Shield 5. Produced by Hullabaloo Productions and Lorton Entertainment, the 28-part thriller series follows London-based security driver John Swift, who is arrested for being involved in a diamond heist and death of his colleague. […]
On February 16th, 2016, A+E Networks-owned cable net HISTORY launched its new multi-platform digital series ‘History NOW’. Available on the ‘History NOW’ digital platform and across its various social media outlets, the series will cover 2016’s timely and relevant stories in short-form episodes that are each between two and four minutes in length. The stories capture important events from the perspective of the people who are experiencing them. […]
Promoting the March launch of E4’s upcoming comedy drama “The Aliens”, which depicts a world in which aliens have landed on earth, Channel 4’s creative agency 4Creative initiated an extensive multi-platform campaign under the slogan ‘Fight Human Oppression’. Video messages from the Alien League, a rebel group featured in the drama, interrupted several shows across the Channel 4 network as well as on the radio, YouTube and in the cinema. […]
On February 17, 2016, four months after its launch, CNN’s millennial-focused news video network Great Big Story teamed up with Hewlett-Packard Enterprise to launch its first branded content: “The Dreamers” is an eight-part web series that explores topics such as cosmology and food science. While six of the episodes are original Great Big Story productions, two were created for sponsor HPE specifically. Each episode of “The Dreamers” primarily features interviews with experts in their respective industries who use data in innovative ways. […]
On Valentine’s Day, HBO will premiere its drama series “Vinyl”, which is executive produced by Martin Scorsese, music legend Mick Jagger and Terence Winter. “Vinyl” takes viewers back to 1970s New York and is told through the eyes of a struggling record label president who is trying to survive in the sex- and drug-addled music business of the era. […]
On January 27th, drama series “Suits” returned to USA Network for the second half of its fifth season (and tonight there is a new episode). Following the episode, USA Network gives fans the opportunity to get an advanced sneak peek at the next episode. […]
On January 22nd, 2016, Sky 1 premiered its new 10-part series “Lucky Man”, a superhero crime drama by legendary comic book writer Stan Lee that follows the life of a detective who can control luck. […]
Social, mobile, VR … discover January’s best social TV activations
PERSON OF INTEREST: #POICALL 2016 (TF1, FRANCE)
Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on MYTF1.fr, for the chance to be featured in one of the upcoming episodes and win series-related prizes. […]
On Sunday, science fiction drama “The X-Files” returned to FOX as a six-episode event series. The series, which originally aired from 1993 to 2002, follows special agents Fox Mulder and Dana Scully who investigate paranormal phenomena and extraterrestrial life for the FBI. […]
In the run-up to the premiere of its new drama series “Billions” on January 17, 2016, Showtime partnered with Shazam for a dedicated promotion campaign involving real US currency. In order to unlock exclusive content of the new series as well as for a chance to attend an exclusive screening of “Billions”, fans are encouraged to use the Shazam app’s visual recognition feature and scan any $1, $5 or $20 bill. […]
Virtual reality no longer belongs to science-fiction. But what does this change for the TV industry? Discover the answers in this white paper.
Virtual reality (VR) has finally made its way into consumers’ living rooms. While some years ago, the technology was still the stuff of science fiction, virtual reality has become more and more prominent among a mainstream audience thanks to affordable devices such as Google Cardboard, and the recently-launched $99 Samsung Gear VR headset, powered by Oculus. In 2016, more companies like HTC with the HTC Vive headset (powered by SteamVR), Sony with PlayStation VR and Oculus with its Oculus Rift consumer edition, will follow suit. We are entering the consumer VR era. […]
On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN to build anticipation for the upcoming fourth season of “House of Cards”. Prior to the broadcast of the debate, Netflix turned to Twitter and Snapchat, teasing fans that ‘President Underwood will be making a special announcement tonight’. […]
The 12th season of “Nouvelle Star”, the French adaptation of “Pop Idol” returns to D8 in 2016 with a big innovation: for the first time ever, contestants can directly qualify for the show by completing challenges in an online casting, without going through the traditional audition in front of the jury. From December 10 through December 18, 2015, applicants aged 16 to 34 could register online at ‘My Nouvelle Star’, a platform that allows users to build an online presence to get others to vote for them. […]
Gearing up for the premiere of its upcoming original series “Colony”, which centers around a family’s struggle to live in an occupied Los Angeles, USA Network set up the interactive website colonytv.com. […]
To accompany the Alpine Skiing World Cup stop in Beaver Creek, USA, from December 4 through 6, 2015, pan-European sports network Eurosport teamed up with Bode Miller to let winter sports fans experience what it is like to step into the skis of a professional alpine skier flying down the famous “Birds of Prey” course. In a 360° video on Facebook, which was produced in collaboration with Discovery VR and released on December 4, fans can now exclusively experience the downhill course from Miller’s point of view. […]
To shorten the waiting time until the farewell season of singing competition “American Idol”, which is set to premiere on January 6, 2016, FOX launched an ‘#IdolMoments’ video compilation tool on the show’s official website on November 20. It allows fans to create and share a personalized highlight reel of their favorite “American Idol” moments. […]
As season six of “The Walking Dead” returned to AMC on October 11, 2015, the zombie-fever also reached Germany. German broadcaster RTL2 premiered the fifth season on October 31st, after airing a marathon of all previous four seasons, German pay-TV channel FOX showed the first episode of the sixth season on October 12th, only 24 hours after the debut on US television. […]
From YouTube hacking to Domino’s Pizza challenges and #FindtheX, discover November’s best social TV activations
MR. ROBOT: GERMAN YOUTUBER HACK (AMAZON PRIME INSTANT VIDEO, GERMANY)
Beginning November 20, 2015, German subscribers of Amazon Prime Instant Video can finally stream USA Network’s critically acclaimed series Mr. Robot. To promote the hacker drama, Amazon teamed up with the German MCN Studio71 for a viral social TV activation and accompanying sweepstakes. The accounts of several German YouTube channels such as Sarazar, Kelly MissesVlog and DoktorFroid have been “hacked” by fsociety, the hacker organization from the series, which calls for a revolution and rewarded viewers who join them with the chance to win tickets for an exclusive YouTube event. […]
HBO’s milestones, AMC’s zombies & NBC’s tattoos all feature in this latest round-up of social TV excellence!
Greatest Day in TV Ever (HBO, USA)
To pay tribute to some of the highlight moments of its original shows, HBO encouraged fans to share their all-time favourite viewing experiences across Twitter and Facebook using the dedicated hashtag #GreatestDayInTVEver. A few days after the call to action, on September 26, 2015, HBO released a 24-hour-long fan-generated playlist on its standalone streaming service HBO Now to present viewers with the greatest day in TV history. […]
On October 2, 2015, Swiss pubcaster SRF released the ten-part web series “Roiber und Poli” on its website and official YouTube channel. The series, whose episodes are each about seven minutes in length, centers on a seemingly normal family struggling with financial difficulties and therefore deciding to become thieves. What makes the web series unique is the interactive ending which allows viewers to get a conclusion to the story that matches their taste and opinion on subjects such as morality and crime. […]
To engage fans prior to the premiere of its new crime drama “Quantico” on September 27, 2015, ABC launched the “#2TruthsAndALie Challenge’ on Twitter on September 21. A series of videos shared by the series’ official account challenge fans to test their FBI skills by figuring out which of three statements made by the series characters is a lie. […]
For many years, Netflix has been the flagstaff name in the streaming market. The industry giant not only changed the way audiences consume content, but also prides itself in its high quality original content and excels in marketing it to its users and engaging fans. […]
On August 28, 2015, Netflix released its much anticipated original series “Narcos”. The crime drama is based on the life of notorious Colombian drug lord Pablo Escobar, also known as ‘The King of Cocaine’. On that occasion, French agency Darewin hosted exclusive pre-premiere parties that held some creative surprises for its guests. The events took place one day prior to the series release in Paris, Lyon and Marseille.
All guests were picked up by taxis and brought to a secret, previously unknown location. When leaving the vehicle, the taxi drivers claimed that the guests had left a 5€ bill behind at the back of the car. […]
Months pass and TV gets more and more interactive: here are 3 social TV campaigns you should know about!
Sense8: Degrees of Music Separation (USA/International)
To give fans of drama series “Sense8″ the opportunity to immerse themselves in the musical world of the series, Netflix partnered with Spotify and launched the interactive map ‘Degrees of Music Separation’ on July 16, 2015. Available at Sense8onSpotify.com, the music map allows users to explore their personal musical connections and get to know all eight main characters of the show. Users can access their personal music map by entering their location and connecting with their Spotify account. Based on their saved Spotify tracks, albums, and private playlists, users are provided with a global visualization of their favorite artists from all seven continents, allowing them to explore the connections to their own location. Artists are indicated through icons outlined in green and are connected to a user’s location through green lines. Clicking on an artists’ icon starts a curated music track. […]
In anticipation of the premiere of the “The Walking Dead” prequel and companion series “Fear the Walking Dead” on August 23, 2015, French pay-TV channel CANAL+, in partnership with fitness app Runtastic, launched the promotional campaign ‘#PréparezVousACourir‘ (‘Prepare to run’). Claiming to give viewers a ‘good reason to run’, the campaign kicked off with an outdoor stunt in Paris and encourages users to engage in their own anti-zombie workout through the Powersong ‘The Song Of Fear’. […]
In anticipation of the 2015 “MTV Video Music Awards”, MTV calls upon all creative fans to create custom VMA promo art that has the potential to be picked to run on air and billboards starting August 17 up until the live show on August 30. Previously, MTV released several mysterious green screen ads that popped up on social media, TV and billboards. Fans now have the chance to get creative and design their very own versions of the ads. […]
How can broadcasters embrace the two competing mobile streaming apps? Discover best practices to date. […]
What shows are making TV more interactive these days? Here are 3 social TV campaigns worth watching …
Mr. Robot: #deletemydebt Hacktivation (USA Network, USA)
In another marketing effort to promote the new hacker drama Mr. Robot shortly prior to its premiere on June 24, 2015, USA Network teamed up with the social video platform and gamer community Twitch for a 72-hour “Hacktivation” campaign that erased more than $100,000 in consumer debt. Between June 18 and 20, users could watch a daily livestream of the hacking collective fsociety, which is featured in the series, on Twitch.tv/WhoIsMrRobot or WhoIsMrRobot.com/live for the chance to win instant cash. Developed by digital agency iStrategyLabs, the “Hacktivation” campaign was inspired by the Mr. Robot main protagonist, a hacker, and his mission to free people from the oppression of debt. […]
Here are three of the most innovative social TV campaigns around. Have a look!
Tyrant: Recap Mural on Instagram (FX, USA)
In anticipation of the season two premiere of geopolitical drama Tyrant on June 16, 2015, FX teamed up with American mobile game developer Ludomade to launch a “Recap Mural” on Instagram on May 20. Next to providing users with full episode recaps of season one, the mosaic mural, which is to be viewed horizontally, also contains a video teaser from the upcoming second season. Tyrant tells the story of Bassam “Barry” Al Fayeed, the younger son of the dictator of a war-torn nation in the Middle East, who ends a self-imposed 20-year exile to return to his homeland accompanied by his American wife and children. […]
The potential of live social video streaming has captured people’s attention and is currently one of the most discussed topics within the tech, television and social networking industry. […]
VAST MEDIA was invited to the 2015 MIP Academy in Busan, South Korea, to showcase selected best practices how international broadcasters and producers build buzz for new shows and formats, engage audiences after broadcast and use social platforms for content marketing campaigns and community building.
On April 10, 2015, all episodes of the first season of the new superhero crime drama “Daredevil” were released. The same day, Netflix launched the ‘Red Thread Investigation Board’, a Tumblr-based companion website that helps fans keep track of all the plots, characters and their connections. The website, which will be regularly updated, was developed by digital marketing agency Addison Interactive. […]
A few days before the US premiere of “Game of Thrones” season 5 on April 12, 2015, HBO teamed up with agency 360i to stage a social media stunt on Twitter, Facebook and Instagram around the dragon Drogon. Drogon is one of three dragons of Daenerys Targaryen, one of the main character of “Game of Thrones”. In the final episodes of season 4, the dragons haunted goats and finally killed a child. After this, Daenerys chained up two of them, but Drogon, the largest one, could escape.
On March 30, 2015, NBC’s “The Voice” wrapped up the Knockout Rounds and finalized the top 20 candidates to perform in the upcoming live shows. On the following day, on Tuesday, an one-hour episode called ‘The Road to the Live Shows’ aired and functioned as a recap of the ongoing season eight by showing highlights of the top 20 performers and jury members. All 20 candidates gathered to watch the episode together. Fans at home were able to join the candidates for a ‘Live Viewing Party with #VoiceTop20′ on Twitter’s newly launched streaming app Periscope. […]
Attending MIPTV? Don’t Miss Our Two Sessions:
Session 1: When TV Formats Meet Digital: The Best Ideas
11 Apr 2015, 12:20-13:00, Auditorium A, Palais 3
Matthias Puschmann, Managing Director of VAST MEDIA (Twitter) and Nathalie Wogue, Associate Director at Ascendo TV (Twitter): A selection of the best digital extensions of format hits and transmedia projects presented by two experts of the entertainment industry. […]
To promote its new original series “Bloodline”, which was released on Netflix on March 20, 2015, and to get users to speculate about the secrets the series has up its sleeve ahead of its premiere, Netflix sent worn novels to influential media people and bloggers in several countries. The books contained a number of mysterious clues, notes and photos and led users to the website of the Rayburn House, the small hotel in the Florida Keys run by the Rayburn family, the series’ protagonists. […]
To promote its new computer hacker drama “Mr. Robot”, which premiered on March 17, 2015 at the SXSW Film Festival, USA Network deployed a group of “hackers”, men dressed in black “Mr. Robot” hoodies and black sunglasses, to infiltrate the festival for an interactive social viral activation. The hackers handed out white cards to the festival crowd, which could earn free food by following the instructions on the card. […]
To celebrate the 10 years anniversary of the American finance TV show “Mad Money”, CNBC hosted a Twitter-based live stream via free streaming app Meerkat. The stream featured host Jim Cramer ringing the opening bell at the New York Stock Exchange on March 10, 2015. Cramer and the show’s crew were seen standing behind the NYSE podium and pushing the button that signals the bells to ring. […]
Did you know that Netflix is responsible for over 1/3 of peak internet traffic hours in the US? In our latest white paper, learn how the SVoD company has changed content consumption, and how it uses social media to cultivate advocates. […]
TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]
Channel 4’s new four-part documentary series “The Secret Life of Students” premiered a few months ago on July 3, 2014. The show is produced by multi-award winning production company Raw TV and follows the life of 12 first-year students as they leave home to study at Leicester University, exploring the drama of their new experiences as well as their digital communication. […]
The American superhero series “Gotham” premiered on September 22, 2014, and is based on the characters of Detective James Gordon and Bruce Wayne who were created in DC’s Batman franchise. To give fans a hint on what to expect from the series, FOX launched WitnessGotham.com, an interactive website that allows them to explore one of the series’ most important scenes. […]
To engage fans of its new drama series “The Leftovers”, HBO contacted some fans that are especially active and engaging on Twitter to recruit them as ‘The Watchers’. Each of them received a special package containing series-related items. During the series’ run, ‘The Watchers’ regularly receive text messages and tasks that tie into the series’ plot and are encouraged to promote the campaign by using the hashtag #TheLeftovers. […]
MIPTV 2014 Session: The Producer’s Toolbox – How to be a Social Climber
Create a social-media buzz between episodes and your show will climb, said Matthias Puschmann of Germany’s VAST MEDIA. He brought case studies including E!’s “Rich Kids Of Beverly Hills” to the The Producer’s Toolbox: 10 Things You Should Know For Your Digital Strategy session.
That show, itself inspired by Instagram and Tumblr, created engagement with an Instagram-activated scavenger hunt. Discovery, meanwhile, built a tweet-powered distillery, where viewers of “Moonshiners” tweeted their votes to choose the brew they were making. “It used a key element of the show in an effective digital campaign to create a social buzz,” Puschmann said. […]
Attending MIPTV? Don’t Miss Our Presentation:
The Producers’ Tool Box: 10 Things You Should Know For Your Digital Strategy
05 Apr 2014, 11:10-11:50, Audi A – Level 3 […]
In February 2014, ARTE and German public broadcaster BR launched the interactive platform 24hjerusalem.tv for its transmedia project and 24-hour long documentary “24h Jerusalem”. The platform features complementary second screen content. On April 12, the program will air online, on ARTE (both in France and Germany), BR and the Norwegian channel NRK. Six days later, it will be broadcast on the Finnish channel YLE. “24h Jerusalem” was filmed in April 2013 by about 70 film crews from Europe, Israel and Palestine. It is a documentary about 24 hours in the city of Jerusalem and the daily lives of its citizens. […]
From Maker Studios to Machinima and from All3media to Endemol, discover the MCNs you should know about right now
Did you know that YouTube‘s global community creates more than 100 hours of video per second? Most of this content is user-generated; but the rest comes from media companies facing increasing monetization issues on online video platforms. […]
Which networks and shows are innovating in social TV right now?
Game of Thrones: Roast Joffrey Social Event (HBO, USA)
HBO launched a special community event on its second-screen platform HBO Connect on December 12, 2013. Fans of “Game of Thrones” were invited to a so-called internet roast to lampoon King Joffrey Baratheon – a main character of the drama. He is one of the most hated fictional characters in TV history. In 2013 only, more than 30,000 Tweets with his name and the word “hate” were posted. […]
We are very excited to announce today’s relaunch of the TV@WEB Database. After months of development and testing, we are finally ready to go live with a new design, new categories and new features. […]
On April 27, 2013, ARTE broadcast the first of 14 weekly episodes of the new transmedia series “About:Kate”. The project incorporates various social platforms, user-generated content and a dedicated second-screen app. The series follows the life of the former art student Kate who just turned 30. Kate lost herself in the digital world and feels unable to cope with her own life now. Therefore she institutionalize herself into a psychiatric hospital. During her stay in this mental institution, she keeps posting and commenting on Facebook. […]
“Defiance” is a transmedia project produced by Universal Cable Productions which premiered on April 15th, 2013 on SyFy. It is the first time a massively multiplayer online game and a TV series are influencing each other to create an interconnected world. The series is shown on Syfy, the game is developed by Trion Worlds and available for XBox360, Playstation3 and PC. […]
VAST MEDIA unveils redesign of the TV@WEB Databse at MIPTV 2013
Berlin and Cannes, April 9, 2013 […]
SWR and ARTE launched a transmedia project titled “Zeit der Helden / La semaine de vérité” in March 2013. The project consists of nine real-time TV episodes and a dedicated webpage for users to engage even more with the story. The TV series is about the life of a family called Brunners and their neighbours and covers the issues of their lives. The series is part of a themed week revolving around the topic of “midlife crisis”. […]
VAST MEDIA has been selected as 1 of 10 startups to pitch in the MIPCube Lab 2013. The MIPCube Lab competition focuses on startups whose work will help to advance the TV and video industry. It is part of the international content market MIPTV, which will take place April 8-11 in Cannes, France. […]
What were VAST MEDIA‘s major projects and developments over the past year?
Social TV has been buzzing for a while now. Broadcasters are offered a multiplicity of possibilities to promote and extend their programming online – before, during and after broadcast time. Worldwide, we are seeing a variety of creative strategies and initiatives launched in order to create effective ways […]