Providing early access to the first few episodes of a new series by premiering them online has become rather common in the past few months. European culture channel ARTE followed that trend, but chose a slightly different approach by letting the audience “work” for it.
To watch the first episode of the upcoming three-part miniseries “Au-delà des murs” (“Hinter den Mauern” / “Beyond The Walls”) before its TV premiere, viewers have to complete an escape game on the website.
The series, produced by Lincoln TV in association with ARTE France, revolves around a young woman named Lisa, who inherits a house in mysterious ways and finds a horrifying labyrinth of doors and hallways in it. Similar to Lisa, players must make their way through a haunted house and find the “red door” in order to escape. (…)
For more of these case studies, please access our VAST BUZZ or get more information about our database here: