Analysis and Digital Strategy
for a transforming media industry

VAST MEDIA is a media research and consulting company based in Berlin and part of the digital agency BIG SUN. We track, analyze and benchmark digital projects and content marketing campaigns launched by broadcasters, TV producers and VOD platforms worldwide. Our qualitative competitive analysis focuses on how TV shows, series and films are initially marketed, promoted and extended online in order to reach audiences, build buzz and turn viewers into fans.

Our platform VAST BUZZ contains nearly 8,000 case studies of content marketing campaigns, brand extensions and multiplatform storytelling.

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Our regular industry reports feature the latest best practices in Social TV, second screen, TV content marketing and branded storytelling.

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VAST Consulting

We offer a slate of services ranging from ad-hoc research and benchmarking to creative consulting and digital business development.

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The platform is part of our tracking service for broadcasters, producers, studios and agencies. It contains nearly 8,000 case studies of interactive projects, audience engagement campaigns and TV brand extensions.

VAST BUZZ - containing recent interactive projects, audience engagement campaigns and TV brand extensions


The report is published monthly and features a selection of recent content marketing campaigns and social activations – each more than 40 pages of inspiring examples and compelling case studies.

VAST REPORT - containing recent content marketing campaigns and social activations


Based on our clients’ needs, we are offering custom reports, ad-hoc research and tailored consulting and development services.

Format’s digital extensions
We can tailor digital extension concepts from idea to design to execution in accordance with the stage of the show’s development.

Company level
Strategic projects
We can help you develop a strategy, focusing on specific projects that will execute a change and raise the company’s reach to new markets and skill.

and Lectures
We would love to share our know-how so that your potential can grow and be sustained internally.

Ad-hoc Research
and Analysis
We have compiled numerous client-specific reports, covering a broad range of topics and genres. Let us know how we can help you.
Contact us for more information

Selected clients

VAST MEDIA is excited to be working for some of the world’s leading media companies – helping them to shape their digital strategy.

selected clients