Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?
VAST MEDIA has selected some of the world’s best activations of the 2012-2013 season, to illustrate the broad range of possibilities the second screen is offering broadcasters and producers today.
Although the lines are often blurred — especially for big shows that enable viewers to do many things at the same time — there are three main categories of apps: social viewing, live-streaming and companion.
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For more of these case studies, please access our VAST BUZZ or get more information about our database here: