On February 17, 2016, four months after its launch, CNN’s millennial-focused news video network Great Big Story teamed up with Hewlett-Packard Enterprise to launch its first branded content: “The Dreamers” is an eight-part web series that explores topics such as cosmology and food science. While six of the episodes are original Great Big Story productions, two were created for sponsor HPE specifically. Each episode of “The Dreamers” primarily features interviews with experts in their respective industries who use data in innovative ways.
The first episode for example introduces the scientists at the Atacama Large Millimeter Array (ALMA) in Chile, an astronomy observatory that uses supercomputers to explore space. The eight episodes will roll out over the next two months. “The Dreamers” will soon be followed by more advertiser-sponsored content, including three short films by General Electric.
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