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Smart Screen Round-Up: YouTube Live-Chats, VR on Facebook

Smart Screen Round-Up: YouTube Live-Chats, VR on Facebook

Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]

Santa Clarita Diet: Incorporating the Series’ Themes into Engagement Initiatives

Zombies have long made their way into popular culture and show creators who wish to pick up on the subject run the risk of boring audiences with yet another horror series about the dread of the undead. Victor Fresco, the showrunner of “Santa Clarita Diet”, chose to go another path by creating a twisted comedy that picks up on critique of modern suburbia intermingled with gory zombieism.

The release of the first “Santa Clarita Diet” teaser left many viewers puzzled and raised more questions than it answered. Apart from being baffled by the dazzling cast that includes movie star Drew Barrymore, viewers are also left in the dark about the overall genre and theme of the show. The teaser first seems to sing the virtues of one of those modern diets any stereotypical middle-class suburban wife and mother might wish to try out, when a sudden dark twist is added, as the diet requires eating ‘whoever you want’. The stark contrast between suburban everyday-life and gory cannibalism is what makes this Netflix Original so unique.

Netflix releases original horror comedy series "Santa Clarita Diet" / Copyright: Netflix, Inc.

Netflix built the promotional campaign for “Santa Clarita Diet”, on this odd interplay of comedy and horror and promoted the unusual diet of main character Sheila Hammond as a “real” diet that will leave people feeling more alive and energetic, just as the suburban mother and wife feels after turning into a zombie. The show was released worldwide on February 3, 2017. […]

February 23rd, 2017|Tags: , , , , , , , |

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today’s best digital activations

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today's best digital activations

Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.

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Homeland, Santa Clarita Diet & Got Talent: Today’s best digital activations

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up

Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies. […]

Virtual Reality Round-Up: Moon Landings, Award Shows and Amazon

Virtual Reality Round-Up: Moon Landings, Award Shows and Amazon
Here’s a run-down of recent rirtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

  • A&E and VR production company VOKE teamed up Dec. 11 to broadcast the 22nd annual “Critic’s Choice Awards” live in virtual reality, with both the red carpet event and awards show available for owners of the Oculus Rift and Samsung Gear VR. The virtual reality presentation offered viewers the ability to switch between camera angles during the event. On the dedicated VR headsets, the experience required owners of the Rift and Gear VR to download the VOKE VR app, however A&E made sure smartphone owners and online viewers could watch a 360-degree version via its app.

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El Chema: Escape from prison in Telemundo’s VR experience

El Chema: Escape from prison in Telemundo's VR experience
To excite for the new drama series “El Chema”, Telemundo launched an exclusive 360°/VR experience called ‘The Chema: A 360 Escape’. The experience allows viewers to undertake a tunnel escape from prison just like the series’ central character Chema Vengas, who is also known as El Chema. The series “El Chema” premiered on December 6th, and is a spin-off of the popular crime drama “El Señor de los Cielos”. […]

December 14th, 2016|Tags: , , , , , , , , , |

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

Before the Nov. 8 election, MTV and Viacom NEXT launched the virtual reality art show “Open Your Eyes”, which featured digital art that had been created using Google’s 3D painting program Tilt Brush. Part of MTV’s “Elect This” campaign, many of the experiences had a political bent, covering gun control, rape culture and racism. The 3D models are showcased on VR and 3D publishing platform Sketchfab, which can be viewed on Samsung Gear VR, HTC Vive, Oculus Rift and Google Cardboard. […]

The Walking Dead – The live game on Facebook

The Walking Dead - The live game on Facebook
For the new season of “The Walking Dead” FOX and RTL II (pay TV channel FOX premiered season 7 on October 24; RTL II starts airing the sixth season on November 5, 2016), the channels teamed up for the first ever interactive live game on Facebook. On November 2nd and 4th, fans of the series are called upon to visit the channel’s Facebook pages to witness two YouTube stars being attacked by zombies. By using the Facebook reaction buttons, viewers could influence the happenings in real time and help the YouTubers escape. In addition, they had the chance to win 5,000€. […]

funk by ARD and ZDF – Funking things up

funk by ARD and ZDF - Funking things up
Two years in the making, the web TV service and digital content network funk by German public broadcasters ARD and ZDF finally launched on October 1. The project’s working title had simply been ‘Junges Angebot’ (Young Offer) until only a couple of days before the launch.

Aimed at 14- to 29-year-olds, the digital-only network steps away from traditional TV towards online and social media platforms. Two of the pubcasters’ digital TV channels – EinsPlus and ZDFkultur – were shut down on September 30 to make way for funk, whose creators insisted from the very beginning that their youth ‘channel’ will in fact have nothing to do with linear TV. funk is more of a multiplatform network than a TV channel. […]

Digital Video for Latino Millennials

Digital Video for Latino Millennials
A Selection of Latino-Focused Digital Studios and their Most Popular YouTube Channels

Millennials increasingly turn to digital video for innovative, high-quality content. Multi-Channel Networks all over the world, which today are multifaceted companies that expand their reach beyond YouTube and are more accurately described as Multi-Platform Networks, operate in a highly competitive and steadily growing market.
The big MCNs from the US and Europe are most often in the spotlight and are still leading in terms of subscribers and video views. […]