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Snapchat Originals – Exclusive White Paper

Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.

Snapchat Originals – Exclusive White Paper […]

Virtual Reality Storytelling

Virtual Reality Storytelling

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. Hence, virtual reality has become a popular means to tell stories and bring the world closer to audiences. […]

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Digital Video for Latino Millennials

Digital Video for Latino Millennials
A Selection of Latino-Focused Digital Studios and their Most Popular YouTube Channels

Millennials increasingly turn to digital video for innovative, high-quality content. Multi-Channel Networks all over the world, which today are multifaceted companies that expand their reach beyond YouTube and are more accurately described as Multi-Platform Networks, operate in a highly competitive and steadily growing market.
The big MCNs from the US and Europe are most often in the spotlight and are still leading in terms of subscribers and video views. […]

Digital Studios and MCNs: From YouTube Aggregators to Media Giants

Digital Studios and MCNs: From YouTube Aggregators to Media Giants
Digital Studios and MCNs: their most popular channels and news updates for selected MCNs

As millennials increasingly turn to digital video for innovative content and walk away from traditional TV, Digital Studios and Multi-Channel Networks (MCNs) are often discussed as the future of the entertainment business and the next-generation media giants. MCNs started out and would not exist without YouTube, but are now much more than an aggregation of YouTube channels that make money off YouTube ad revenue.

The now multifaceted companies are actively expanding their reach beyond YouTube and create high-quality content for a variety of other platforms, including Facebook, Instagram, Snapchat, their own direct-to-consumer platforms and portals (such as Endemol beyond‘s getbeyond.us) – and even TV. […]

The SVOD Throwdown – A Look at Netflix’ Strongest Competitors

The SVOD Throwdown - A Look at Netflix' Strongest Competitors

For many years, Netflix has been the flagstaff name in the streaming market. The industry giant not only changed the way audiences consume content, but also prides itself in its high quality original content and excels in marketing it to its users and engaging fans.  […]

Meerkat vs. Periscope – TV’s best uses of the two competing mobile streaming apps

Meerkat vs. Periscope - TV's best uses of the two competing mobile streaming apps

How can broadcasters embrace the two competing mobile streaming apps? Discover best practices to date. […]

Meerkat vs Periscope – How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

Meerkat vs Periscope - How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

The potential of live social video streaming has captured people’s attention and is currently one of the most discussed topics within the tech, television and social networking industry. […]

Netflix – On Demand and On The Rise. A focus on Netflix’s social media strategy

Netflix - On Demand and On The Rise. A focus on Netflix's social strategy

Did you know that Netflix is responsible for over 1/3 of peak internet traffic hours in the US? In our latest white paper, learn how the SVoD company has changed content consumption, and how it uses social media to cultivate advocates. […]

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

FIFA World Cup 2014: Social Soccer Around the World

FIFA World Cup 2014: Social Soccer Around the World

Football has never been so social!
Discover in this exclusive white paper how social platforms, apps and TV broadcasters are playing a leading role in driving the conversation around the FIFA World Cup.

During this year’s FIFA World Cup 2014 in Brazil, social platforms take a leading role in driving the conversation around the tournament and are also having a great impact on TV broadcasters’ coverage of the event. […]