On September 2nd, Netflix releases the second season of “Narcos”. Based on real-life events, the drama follows the rise and reign of Colombian drug lord Pablo Escobar and the Medellín drug cartel. To shorten fans’ waiting time for season 2, Netflix recently launched the Tumblr-based site ‘Narcopedia’, an interactive experience that takes viewers through the history of cocaine and provides in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed in the series.

Narcopedia: A website takes viewers through the history of cocaine and the war on drugs portrayed in the series
A website takes viewers through the history of cocaine and the war on drugs portrayed in the series

With this comprehensive digital encyclopedia, which basically recaps the first season (it does not include the events depicted in season 2 yet), Netflix continues its overarching strategy to build awareness for “Narcos” by bringing the historical, true side of the show to life in the digital space. […]