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Notes on Blindness: a virtual reality journey into the world of blindness

Notes on Blindness: a virtual reality journey into the world of blindness
To promote the feature film Notes on Blindness, Franco-German TV network Arte has released an impressive virtual reality (VR) experience called Notes on Blindness: Into Darkness. The VR experience, available in French, German and English, is based on the cognitive and emotional experience of John Hull, who suffered through decades of gradual deterioration until he went completely blind at the age of 48. […]

Virtual Reality Round-Up with Westworld and Sky – compiled by MESA

Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

To help promote its highly praised sci-fi drama “Westworld,” HBO debuted a new virtual reality experience for the show at this month’s New York Comic-Con, and the network had fun setting it up: attendees of the convention were required to book an appointment with Delos Destinations, the fictional company in the show itself. They were then sent to another location in New York set up to look like the Westworld arrival hall, where the VR experience began with an HTC Vive headset. […]

MIPCOM 2016: VAST MEDIA live on stage talking about Virtual Reality

MIPCOM 2016: VAST MEDIA on stage talking about Virtual RealityAttending MIPCOM? Don’t Miss Our Session:
Mastering the VR Content Workflow […]

October 6th, 2016|Tags: , , , , , |

Berlin Station: An inside look at EPIX’s interactive 360 experience

Berlin Station: An inside look at EPIX's interactive 360 experience
To promote the launch of spy thriller “Berlin Station”, produced by Paramount TV and Anonymous Content, premium entertainment network EPIX teamed up with the technology agencies Ayzenberg, WIREWAX and Scopic to create an interactive 360-degree experience.

Available at BerlinStation.com, the micro-site is narrative-driven and provides viewers with insights into the characters and storyline ahead of the series premiere on October 16th. The platform works on both desktop and mobile and can be experienced without headgear. […]

September 21st, 2016|Tags: , , , , , , , , , |

Virtual Reality Among Olympics-Related Media Options

Virtual Reality Among Olympics-Related Media Options
Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an online video series featuring Olympians and YouTube personality Flula Borg are just a few of the case study examples of Olympics-themed content that have been curated by Berlin-based research and consulting company Vast Media.

“Vive Rio: Heroinas” is a VR app from Spanish pubcaster RTVE Lab and Madrid communications company inMediaStudio that launched July 20. It provides viewers with a 360-degree peak at how some of Spain’s top female athletes train for the Olympics. It’s available for Android and iOS mobile devices, as well as HTC Vive, Oculus Rift and Samsung Gear VR headsets. […]

Marketing Mr. Robot

Marketing Mr. Robot

Originally published at C21 Media

Nicole Greiner, research analyst at VAST MEDIA, explores USA Network’s launch of the second season of “Mr. Robot” – the first in a new monthly series of articles from VAST MEDIA, tracking digital content marketing innovations in partnership with C21‘s FutureMedia.

After launching in June last year, hacker drama “Mr. Robot” quickly became USA Network’s signature show, redefining the cabler and forging a new path for its original dramas. And while the series has been a hit among viewers and critics alike, its clever and unexpected marketing has also received widespread acclaim.

“Mr. Robot’s” ongoing marketing campaign is as radical and as much a dramatic departure from regular efforts as the show itself. It impressively shows how broadcasters can build a devoted audience of hardcore fans by targeting not the masses, but rather a niche demographic that can identify with the themes and ethos of the show. […]

RTVE provides extensive virtual reality coverage for Olympics

RTVE provides extensive virtual reality coverage for Olympics
With the 2016 Summer Olympics in Rio about to begin, Spanish pubcaster RTVE launched ‘Vive Río: Heroínas’ on July 20th, a virtual reality app that provides viewers with a 360° experience of how some of the country’s best female athletes train. The app is available for iOS and Android devices, HTC Vive, Oculus Rift and Samsung Gear VR, and at a dedicated website. ‘Vive Río: Heroínas’ is a collaboration of the RTVE Lab and inMediaStudio. […]

Galileo’s special virtual reality week

Inside ProSieben's Galileo special virtual reality week
Last week, ProSieben launched the ‘Galileo VR Woche’ (Galileo VR Week) in which the German broadcaster released some of the science magazine’s stories in 360°. […]

Shark Week unleashes sharks in your living room with Discovery VR

Shark Week unleashes sharks in your living room with Discovery VR
Discovery Channel’s long-running summer event “Shark Week” returned yesterday with a variety of new content and exclusive virtual and augmented reality experiences. The augmented reality experience ‘Shark N’ Awe’ within the Discovery VR app allows users to immerse themselves in the world of the sharks, learn about them, and play games. The experience consists of ‘Virtual Air Jaws’, ‘Swim with Sharks’ and the ‘Shark Frenzy 360 Game’. […]

Netflix faceswaps, GoT+Spotify & Ministerio VR: Today’s best social TV

This month’s best social TV activations bring a new dimension to your favorite series, inviting you to be so much more than a mere spectator
Netflix faceswaps, GoT+Spotify & Ministerio VR: Today's best social TV
One of Snapchat’s most popular features at the moment is face swap, a lens that exchanges a user‘s face with someone else‘s in a photo or video. Based on this fascinating and sometimes disturbing phenomenon, Netflix has teamed up with creative agency Darewin to launch ‘#NetflixSwap‘, an outdoor print campaign in France that allows fans to do face swaps with heroes from Netflix original series. […]