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Tyrant, Saturday Night Live & 24: Today’s Best Social TV

Tyrant, Saturday Night Live & 24: Today's Best Social TV

Here are three of the most innovative social TV campaigns around. Have a look!

Tyrant: Recap Mural on Instagram (FX, USA)
In anticipation of the season two premiere of geopolitical drama Tyrant on June 16, 2015, FX teamed up with American mobile game developer Ludomade to launch a “Recap Mural” on Instagram on May 20. Next to providing users with full episode recaps of season one, the mosaic mural, which is to be viewed horizontally, also contains a video teaser from the upcoming second season. Tyrant tells the story of Bassam “Barry” Al Fayeed, the younger son of the dictator of a war-torn nation in the Middle East, who ends a self-imposed 20-year exile to return to his homeland accompanied by his American wife and children. […]

Top 10 case studies 2014 of our TV@WEB Database

Here are the top 10 case studies 2014 of our TV@WEB Database with Sherlock, Utopia, The Voice, Rising Star, 24h Jerusalem among others  – based on views […]

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

The Voice, Dodge your Ex & Keep Your Light Shining: Today’s Best Social TV

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Three more best-in class examples of social TV:

The Voice: #VoiceTailgate Social Pre-Show (NBC, USA)

In late April, NBC introduced the social TV pre-show #VoiceTailgate for its music show, The Voice. The pre-show is set up as a social media party for contestants, coaches and well-known guest artists such as Gwen Stefani and other celebrities.
Fans who like to join the party can follow the events on Twitter, Vine, Snapchat, Pinterest, Tumblr, Instagram and Facebook with the hashtag #VoiceTailgate. During the event, exclusive photos and videos and performances of attending guests are posted. Additionally, NBC installed a Vine-featured video room in which a 360 degree swivel was installed to take short videos of attendants and post them directly on Vine. […]

24h Jerusalem – a new transmedia project by ARTE and BR

24h Jerusalem: a new transmedia project by ARTE and BR

In February 2014, ARTE and German public broadcaster BR launched the interactive platform 24hjerusalem.tv for its transmedia project and 24-hour long documentary “24h Jerusalem”. The platform features complementary second screen content. On April 12, the program will air online, on ARTE (both in France and Germany), BR and the Norwegian channel NRK. Six days later, it will be broadcast on the Finnish channel YLE.  “24h Jerusalem” was filmed in April 2013 by about 70 film crews from Europe, Israel and Palestine. It is a documentary about 24 hours in the city of Jerusalem and the daily lives of its citizens. […]

March 21st, 2014|Tags: , , , , , , , , |

Game of Thrones, The Taste & What Ze Teuf: Today’s Best Social TV

Game of Thrones, The Taste & What Ze Teuf: Today’s Best Social TV

Which networks and shows are innovating in social TV right now?

Game of Thrones: Roast Joffrey Social Event (HBO, USA)

HBO launched a special community event on its second-screen platform HBO Connect on December 12, 2013. Fans of “Game of Thrones” were invited to a so-called internet roast to lampoon King Joffrey Baratheon – a main character of the drama. He is one of the most hated fictional characters in TV history. In 2013 only, more than 30,000 Tweets with his name and the word “hate” were posted. […]

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

Treasure tweeting, hashtag racing & The Newsroom Vines: Today’s Best Social TV

Treasure tweeting, hashtag racing & The Newsroom Vines: Today’s Best Social TV

Which networks and brands are best leveraging social TV right now?

SHARK WEEK: TREASURE TWEETS (DISCOVERY CHANNEL, USA)

Volkswagen and Discovery Channel teamed up again for the themed Shark Week last month. The partnership consisted of VW building a unique shark cage, called the Volkswagen Beetle Convertible Shark Cruiser, to glide around underwater and take pictures of sharks. To create awareness of marine life, Volkswagen also committed to donate $2 to the Surfrider foundation each time the hashtag #VWSharkWeek was tweeted. The campaign is called “Treasure Tweets”. Surfrider is a charity devoted to marine life. […]

September 23rd, 2013|Tags: , , , , , , , , , |

Vine voting, Twitter recording & Tweet Tornado: Today’s Best Social TV

Vine voting, Twitter recording & more: Today's Best Social TV, by VAST MEDIA

Which networks are raising the bar for social TV right now? Find out in this new MIPBlog series:  […]

tech rehearsal for MIPCube Lab 2013

Up next: tech rehearsal for MIPCube Lab 2013 at MIPTV in Cannes

April 8th, 2013|Tags: , , , , |