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Chat about chatbots – a new engagement tool for broadcasters

Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.

Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.

Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.

Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.

Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]

Chatbots: a special VAST REPORT

Chatbots: a special VAST REPORT
Over the past two years artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services. Especially chatbots have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers. […]

Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations

Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations
Who’s pushing the boat out in terms of innovative digital activations? Find out in our latest round-up

Stranger Things: Stranger GIF (Netflix, International)

“Stranger Things”, Netflix’s new supernatural horror series about a boy who mysteriously disappeared, was released on July 15, 2016. In the series, the mother of the boy paints a type of ‘speak and spell’ or Ouija board on her living-room wall and uses christmas lights to communicate with her missing son. Netflix picked up this element and launched a GIF-creation tool that allows fans to send encrypted messages, ‘Stranger GIFs’, to their friends. […]

Netflix’s Flixtape, Game of Thrones & MTV VMAs: Today’s best digital activations

Netflix's Flixtape, Game of Thrones & MTV VMAs: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV digital activations? Find out in our latest round-up

Flixtape (Netflix, USA)
In mid-July 2016, streaming service Netflix launched the ‘Flixtape’ generator, which allows users to create custom sharable playlists filled with Netflix content. The initiative is a nostalgic homage to mixtapes. To create a ‘Flixtape’, users need to visit a dedicated microsite and first choose a name for the digital tape. The name should relate to the type of content that can be chosen in the next steps. The generator then suggests three Netflix titles to include in the ‘Flixtape’ based on the name chosen. However, users can customize its content and remove and add titles that Netflix offers. A total of six titles can be added to the playlist. […]

VMAs: MTV launches Instagram for the show to bring its history to life

VMAs: MTV launches Instagram for the show to bring its history to life
On August 28th MTV will again honor the best in music video and pop culture at the “MTV Video Music Awards”.

To get viewers excited for the awards show, MTV finally launched an official VMAs Instagram account on August 8th, which includes a special treat for fans. As there have been many scandals and memorable moments in the show’s 31-year-long history, the account is an impressive mosaic depicting the VMAs history in pictures, quotes and text. […]

August 16th, 2016|Tags: , , , , , , , |

MTV Video Music Awards: Finish the Promos

MTV Video Music Awards: Finish the Promos

In anticipation of the 2015 “MTV Video Music Awards”, MTV calls upon all creative fans to create custom VMA promo art that has the potential to be picked to run on air and billboards starting August 17 up until the live show on August 30. Previously, MTV released several mysterious green screen ads that popped up on social media, TV and billboards. Fans now have the chance to get creative and design their very own versions of the ads. […]

August 18th, 2015|Tags: , , , , , , |

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

MIPCOM 2013: Second Screen Workshop Shares Best Practices

MIPCOM 2013: Second Screen Workshop

MIPCOM 2013: Second Screen Workshop shares best practices – “A tease of interactivity” on social or with automatic-content recognition apps “can help extend the brand experience”

How do producers use the second-screen to reinforce and add to their storytelling?
VAST MEDIA‘s founder and managing director, Matthias Puschmann, introduced this multi-part workshop with a few second screen best practices.  […]

Broadcaster Social TV Twitter Strategies: The World’s Best Practices 2012

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.

In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]