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Snapchat Originals – Exclusive White Paper

Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.

Snapchat Originals – Exclusive White Paper […]

Snapchat meets TV

Snapchat meets TV

Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.

The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]

Scream: live event encouraged fans to tune into the show’s social channels

Scream: live event encouraged fans to tune into the show's social channels
On Friday, May 13th, MTV’s marketing team managed to pull off a ‘#ScreamLIVE’ stunt that had “Scream” fans in for a big surprise. The live event encouraged fans to tune into the show’s social channels on Facebook, YouTube and Periscope for a live-streamed Q&A with cast member Tom Maden and the exclusive premiere of the first seven minutes of season two (which will premiere on May 30th). […]

May 23rd, 2016|Tags: , , , , , , , , |

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

Broadcaster Social TV Twitter Strategies: The World’s Best Practices 2012

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.

In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]